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  1. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    However, just 22 percent of mobile users complete a purchase directly via their smartphone or tablet, and therefore the full impact of mobile cannot be measured without tracking conversion activities beyond the mobile device (and ongoing challenge...

  2. How to Solve the Sexism in SEO 'Problem': Stop Complaining & Take Action

    Much thanks to some amazing women in the industry who leant their expertise: When there are 20 male speakers to every one female, it's not an adequate representation of the industry. We have more power in this industry than we give ourselves credit...

  3. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    Whether it is seasonal holidays or having a typecast industry that shares similar content, going with the unexpected can make your content stand out. Top Tip 1: Seek a winning concept online, come up with a clever new way to tell that story, and...

  4. Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon

    At Pubcon, which is taking place in New Orleans this week, presenters are providing a treasure trove of information about online marketing for local, small businesses. Ninety-two percent of the people they look to for story sources are industry...

  5. The Content Marketing Elephant & the Enterprise

    In order to prepare a business case for the content marketing piece, a content gap analysis should be prepared in order to reveal search referral opportunities that are related to a particular product, service, or industry.