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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    It is also worth considering adapting ads to target other demographics, as varied groups of people visit online stores when they are purchasing gifts for other people. According to data from Adthena, Christmas PPC campaigns should span across the...

  2. Google Dorking: Feds Warn Against Malicious Cyber Actors

    Try to avoid publishing sensitive information online. The Department of Homeland Security, the FBI, and the National Counterterrorism Center have issued a warning against the perils of "Google dorking," or the practice of utilizing a detailed set...

  3. Google AdWords Conversion Values Add Multiple Currency Support

    In other words, a U.K.based online retailer promoting products from an AdWords account billed in pounds and that accepts payments in other currencies will not have to convert the payment into pounds in order to reconcile additional currencies into...

  4. 14 Top-Notch Resources to Help You Become a CRO Expert

    Thankfully, mastering the art of CRO is considerably easier now than it was several years ago, and for a very good reason: more learning resources are now available online. While that isn't always true in conversion optimization (you need to test...