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  1. 14 Top-Notch Resources to Help You Become a CRO Expert

    Thankfully, mastering the art of CRO is considerably easier now than it was several years ago, and for a very good reason: more learning resources are now available online. While that isn't always true in conversion optimization (you need to test...

  2. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    Following the source link can reveal a ton of information. That's a lot of useful information if you were competing with Airbnb.com. The feature has lots of potential: this article shows how it can be used to quickly identify multiple competitor...

  3. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    It's one of the most valuable online marketing strategies you can use, resulting in increased traffic, quality links, and a robust brand image. With the above principles, you can also build relationships with influential bloggers and site owners to...

  4. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    In the early stages of online advertising, targeting options were predominantly derived from traditional media tactics and focused around demographic, geographic, and time-based information. For example, consumer activity captured online enables an...

  5. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    In branding yourself as a resource, you're also branding yourself as their go-to source online, and thus the go-to place when it comes to choosing a financial institute in real life. My favorite example of this is how American Express targets...

  6. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    According to Online Publishers Association/Frank N. Magid Associates: percent access content/information access the Internet percent check email percent listen to music percent play games percent download and use apps percent make purchases percent...