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  1. Google Penguin 2013: How to Evolve Link Building into Real SEO

    They fail to see that SEO in 2013 is now integral to online marketing and no longer a standalone activity. Long Live Online Marketing But SEO remains one of the best online marketing channels. Real SEO is the path forward for those who wish to make...

  2. Marketing Automation & Search – 3 Strategies for Mutual Success

    Turning automation guides into click candy slideshows or images that are published online. But the data and insights can also help improve "top of funnel" activities and performance from initiatives like SEO, SEM, social, and content marketing.

  3. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    Likelihood of visitation to the online/offline store. Quantifying in-store (or online) sales lift is perhaps the most direct, and therefore valuable, metric for marketers. Over the years, the digital ad industry has had the ability to tie campaign...

  4. BloomReach Adds 4 New Metrics to Measure Page Quality

    BloomReach cites that seven out of every 10 queries online are long tail. For example, if your site has inventory of black A-line dresses but no specific page for it, and data shows there is a demand online for the query: “black A-line dresses...

  5. How to Create Compelling Content Based on Learning Styles

    Verbal is clearly quite difficult online and content would generally have to be created in line with those examples above in Aural. Their solitary nature however makes them a fairly prevalent group online and often voracious consumers of content...

  6. Google, Twitter, LinkedIn Earn Top Ratings on Data Privacy

    report, the online activist group lauded a number of major companies for their efforts to help preserve user privacy and report to the public the extent of their cooperation with government groups. The Electronic Frontier Foundation (EFF) is...