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  1. How to Use QR Codes for Better Conversion Rates

    Note: “Reviews on third party sites offer greater reach and credibility than on-site reviews,” says local search expert Gregg Stewart. However, the mobile revolution has equipped users to interact online from anywhere at anytime which presents an...

  2. Focusing Your Message from National to Local, Part 1

    Whirligig Authorized Sales -- Gregg's house of Widgets 1313 Mockingbird Lane Humansville, AR 01234 111-555-1234 Online Media Outlet To begin the strategic planning, first make a list of all of the possible online media outlets that can be...

  3. Mobile Coupons Offer Multiple Benefits

    A perfect storm is forming to help enable mobile coupons to grow rapidly, providing marketers with two major benefits: the ability to influence purchasers in real time at point of purchase, and the opportunity to stitch together information from...

  4. Improve Lead Conversions with Speed and Quality

    If you're going the online path, look at Zoho CRM or salesforce.com. Compare and validate the quality of various lead sources, e.g.are search engine leads better than Internet yellow pages vs.online newspapers, etc.

  5. Integration in a Decentralized World

    Their answer: "I don't get credit for anything that doesn't convert online. Given that 39 percent of sales follow up from an online local search happens via telephone, I thought surely, someone at the company would care.

  6. Search Engine Strategies Names 5 New Members to SES Advisory Board

    Lamberti, former Senior Vice President, Search and Media, comScore Networks;• Jeannie Moran, eCommerce Marketing Director, AutoNation; and• Gregg Stewart, Senior Vice President, Interactive, TMP Directional Marketing.

  7. Search Engine Strategies Names 5 New Members to SES Advisory Board

    Gregg Stewart, Senior Vice President, Interactive, TMP Directional Marketing. Jeff Ferguson, Director of Online Marketing, Napster; Jocelyn Griffing, Senior Vice President, Online Media, Icon International;

  8. Local Search Tactics for Tough Economic Times

    Local search, and the arsenal of tools associated with local online marketing, can help deliver these prospects and customers. In tough economic times, small business owners tend to be better at targeting their marketing and advertising...