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  1. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    GA will integrate the full conversion path of campaigns, including Campaign clicks, Play Store views, Installs, New Users,and Installs resulting from Google Search (including Google Organic) through an exclusive view into the Google Play Store...

  2. Google Showcases Back-to-School Shopping Trends and Ecommerce Opportunity

    More than 60 percent of shoppers will begin their shopping online, and most shoppers report that online research will have a notable impact on their in-store purchase decisions. Video also proved to be a popular form of back-to-school research with...

  3. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    Since the function of an identity provider under the auspices of NSTIC (National Strategy For Trusted Identities In Cyberspace) is curiously unfettered by such niceties as any sort of regulation, Google can now store essentially any and all data...

  4. Landing Page Optimization: How to Identify Testing Opportunities

    You can see this in direct mail, product catalogs, store coupons, etc.just like you can with email marketing, content marketing, pay-per-click (PPC) advertising, and so on. This is true for all types of websites, whether you want your visitors to...

  5. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    Printer paper - The freshness of a new start, or an office supply store Make sure to check back in 2023 when YouTube returns online and you'll see the "Best Video" winner … and nothing else. Much like in 2012, the April Fools' Day pranks arrived...