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  1. Social Customer Service Secrets to Avoid Negative Search Results

    Let the games begin and the social side be ready. We research someone online before agreeing to a first date — is he a deadbeat? The membership-based online retailer has done an unbelievable job at creating an army of brand advocates through...

  2. The World Welcomes 2014 on Twitter, Reveals Usage Patterns

    Global events like the World Cup, the Olympic Games, or even the Oscars, might have the global importance but they aren't time-zone specific; they happen at a given point in time regardless of the rest of the world's time zone.

  3. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    Still other examples of this phenomenon include baby-friendly detergent Dreft sponsoring “baby shower” terms, chewing gum brand Eclipse sponsoring “stress management” terms and rum brand Bacardi sponsoring the term “zombie games,” apparently...

  4. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    People don't necessarily make a differentiating point to check their email, texts, get push notifications from their favorite games, etc. Know me: How do you align your expectations with consumers if they're spending time in all of these online...