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  1. The World Welcomes 2014 on Twitter, Reveals Usage Patterns

    Global events like the World Cup, the Olympic Games, or even the Oscars, might have the global importance but they aren't time-zone specific; they happen at a given point in time regardless of the rest of the world's time zone.

  2. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    Still other examples of this phenomenon include baby-friendly detergent Dreft sponsoring “baby shower” terms, chewing gum brand Eclipse sponsoring “stress management” terms and rum brand Bacardi sponsoring the term “zombie games,” apparently...

  3. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    People don't necessarily make a differentiating point to check their email, texts, get push notifications from their favorite games, etc. Know me: How do you align your expectations with consumers if they're spending time in all of these online...

  4. Login With Amazon: What is it and Why Should Online Business Owners Care?

    Login with Amazon is a service which allows Amazon members to sign into other online services, stores, games, and apps with existing Amazon login information. As an ecommerce driven company, this is an interesting and intelligent move for Amazon...

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google Games, Anyone? Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search...

  6. March Madness = Search and AdWords Madness?

    Twitter handles such as @MarchMadnessTV with 28,000 followers and @marchmadness with more than 128,000 followers are still advertising team/player interviews and promoting their online store after Tweeting real-time during the March Madness games.