In 2012, more and more brands launched Super Bowl videos online before the game. Visits and page views to companies that advertise on TV during the Super Bowl show a 20 percent increase in visits on the day of the game and maintain higher than...
For example, the playbook reveals that three-quarters of the top 20 ads from Super Bowl 2012 were launched online before the big game. Unruly Media has released a Super Bowl playbook and an infographic that marketers will want to read and look at...
During last year’s Super Bowl game, Bud Light, Chevy, and Pepsi scored extra points with second-screen experiences that took advantage of the nearly 40 percent of football fans who engaged with their mobile devices while they watched the game on...
Most Read: #Winner Greatest Super Bowl Commercials Ever & 2012 Ad Preview by Greg Jarboe This exemption enables the 'achievement' game mechanic to recognize exceptional differences between two writers and their pieces.
Giants QB and Super Bowl MVP Eli Manning, Giants wide receiver Victor Cruz, Patriots tight end Aaron Hernandez, and Patriots running back Danny Woodhead rounded out the top five players trending during the game.
There are no plays in the YouTube Creator Playbook for making the best Super Bowl ads. In fact, there are no important tips, best practices, or suggested strategies in the 73-page Creator Playbook about advertising on YouTube at all, let alone...
In fact, perennial Super Bowl advertising juggernaut Chevrolet has even built their own check in app for the event and will be giving away 20 Chevys during the broadcast thought the app. The Super Bowl is also coming up.
More Super Bowl Post Game Thoughts Every year the hype surrounding the Super Bowl isn't limited to the teams playing, but rather the companies vying for a 30 second spot that could set the tone for the rest of the year.
