DG: Is Amazon just so far ahead of everyone else it's game over? JE: The game is not over. The company did not start out knowing substantially more than most other businesses starting their efforts online, but because it was willing to think ahead...
Movie premieres, electronics introductions, game launches, new albums, and concert tours all require a lot of attention and some of them are bound to get it. Everybody will be talking about you, online and offline.
I usually find myself working on them at home, or at a softball game or in other random situations, like tonight. It's also important to understand the speed of how things move online. Tonight, I'm writing this during rehearsal for a play that I'm in.
As the landscape became really easy to spam, search engines changed the rules of the game and began to take links into consideration, giving them a vote of confidence as they were harder to manipulate.
As Google continuously battles link spam and adds to their link schemes document, it seems unlikely that they would want to implement a ranking factor that is even easier to game. Due to the pitfalls associated with using social as a ranking signal...
Of course, once you launch a business the keywords and content your care about may change, but the game remains the same. If you're a director of online marketing, it's likely you don't have the time to do this.
Get insight into the latest developments in digital marketing, so you can stay on top of your game. Plus, ClickZ Live hosts two interesting keynotes with Randi Zuckerberg, founder and CEO of Zuckerberg Media, and Andy Beal, CEO of Trackur.com and...
You should employ it in every aspect of your online marketing: If you reach a plateau, do something different – change the game. If your SEO efforts have reached a natural plateau, you need to change the game.
And there's no better example of harnessing big data than IBM's "Watson" – the machine best known for its game-show trivia triumph at "Jeopardy! Now, it's been reported that IBM intends to use the power of Watson to win the big data game.
Expect Part of the Game to be Psychological Guest post in a variety of online venues. The days of guest blogging, he said, are over for SEO. If you're just guest blogging to get links, he goes on to say, you're in bad company.
From a tour of a restaurant's ocean view to an interview with a conference speaker, people want to watch more video across industries, products, and services:
percent of all respondents would like to see more product description or service...
Get branding front and center in your online marketing, stay SEO smart, play the game the way Google wants you to play it, and your risk of being whipsawed in some future Google algorithm update, or hit by a manual action, go way down.
When some bad actors try to game the system by artificially inflating view counts, they're not just misleading fans about the popularity of a video, they're undermining one of YouTube's most important and unique qualities.
And based on YouTube's pre-game data for 2014, it looks like the online views of this year's Super Bowl commercials are running about 2.2 times above last year. It managed 1.14 million online shares before the game had even begun, which makes it...
Re/code offered a few more tidbits from one of their inside sources about what DeepMind has been working on: “A game with very advanced game AI, a smarter recommendation system for online commerce and something to do with images.
And how you can up your game. Nielsen once proclaimed that "Online headlines must be absolutely clear when taken out of context" *Sigh*. I'm scornful of viralnova. I feel more than annoyed by the supposed feel-good site, Upworthy.
If you're going to spend $4 million for a 30 second ad spot, what's another $100,000 to extend that promotion beyond just the game? I hope for a great game and that advertising continues to push our craft forward, especially digitally.
Although Google isn't the only search engine in the game, they are definitely the most dominant in terms of search market share in North America. Guest blogging still has its place in the online marketing ecosystem, and likely always will.
For example, one of the plays recommends: "Have a Game Plan for Agile In-Game Marketing. In fact, both football fans and digital marketers can now get a sneak peek of some of this year's Big Game ads on the YouTube Ad Blitz pregame gallery.
It's why you find such affinity with those people you share a regular game of poker with, or spend your Saturday mornings on the sidelines of a soccer field with as your children chase balls around. This gives you a fantastic overview of that...