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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    DG: Is Amazon just so far ahead of everyone else it's game over? JE: The game is not over. The company did not start out knowing substantially more than most other businesses starting their efforts online, but because it was willing to think ahead...

  2. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    From a tour of a restaurant's ocean view to an interview with a conference speaker, people want to watch more video across industries, products, and services: percent of all respondents would like to see more product description or service...

  3. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    If you're going to spend $4 million for a 30 second ad spot, what's another $100,000 to extend that promotion beyond just the game? I hope for a great game and that advertising continues to push our craft forward, especially digitally.

  4. The 2014 Super Bowl Commercials Just Kicked Off

    For example, one of the plays recommends: "Have a Game Plan for Agile In-Game Marketing. In fact, both football fans and digital marketers can now get a sneak peek of some of this year's Big Game ads on the YouTube Ad Blitz pregame gallery.

  5. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    It's why you find such affinity with those people you share a regular game of poker with, or spend your Saturday mornings on the sidelines of a soccer field with as your children chase balls around. This gives you a fantastic overview of that...