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  1. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Yelp does offer some recourse in responding to users who post negative reviews, but this ruling essentially gives Yelp a free ticket to game their own system. Your business is located automatically using public records available online.

  2. Last-Minute SEO - Here Come the Holidays!

    Warning: Black hat means using techniques that game the search engine algorithm. But then the bad news: your in-house SEO team or online marketing agency tells you it’s too late - maybe they can get some results, but highly competitive and valued...

  3. Forget Big Content – Small Content Is Critical to Search Success

    Regular readers of this site will be very aware of how Google is changing the game when it comes to surfacing sites it deems are authoritative in any one niche. It has, therefore, amplified the argument that "brand as publisher" is the way to win...

  4. 5 Development Tricks Self-Sufficient Marketers Should Master

    While there are some jobs better left to programmers, coders, and quality assurance specialists, there is room for us as marketers to step up our game. Marketers may be pros at A/B tests to determine the success of ideas or tactics, but whether you...

  5. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    DG: Is Amazon just so far ahead of everyone else it's game over? JE: The game is not over. The company did not start out knowing substantially more than most other businesses starting their efforts online, but because it was willing to think ahead...