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Online Fraud Analytics Roi

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  1. SES New York is a Search Expo as well as an SEM Conference

    For over 5 years the online advertising industry has relied on Click Forensics as the independent authority on traffic quality and click fraud. The company blends best-in-class digital marketing services - including paid search, search engine...

  2. Highlights from the SEW Blog: April 21-25, 2008

    Q1 2008 Click Fraud Down from Last Quarter, Up from Last YearClick Forensics has released data showing a decline in click fraud rates in the first quarter of 2008. Today Google was slapped with a lawsuit alleging advertising fraud, which will be...

  3. Is Search Recession-Proof?

    Of course, it seems likely that the decline was actually due to Google's diligence in weeding out accidental clicks and combating click fraud – both positive changes that will deliver more meaningful traffic to Google advertisers.

  4. SEMDirector Offers Accountability to Enterprise SEMs

    Click Fraud On The Rise, Says Click Forensics, Search Engine Land In that same study, between 41 and 48 percent of advertisers expressed concerns with measuring the ROI of their search campaigns, with large enterprises at 47 percent.