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  1. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    Data comes in multiple formats that take the form of un-structured, semi structured and structured data. Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will...

  2. SEO Into 2014: The Irreversible Changes in Google's Products

    It comes in the form of exploration. As SEO professionals, our work aims to understand and alleviate the pressure felt by businesses in the sphere of online marketing. Organic search optimization remains the ultimate answer to secure online revenue...

  3. Protecting Your Online Brand – Don’t Forget Your Nicknames

    Thus, this form of customer acquisition is still a huge opportunity to make a good first impression. What's more, not owning your key online domains allows online imposters to more convincingly pose as your brand online; and their activities could...

  4. Google News Snippets, YouTube Embedded Videos Face Legal Challenges in Germany

    If the law had passed in that form, it would have caused significant issues with Google’s ability to run their Google News service in Germany. Webmasters will need to be much more careful about quoting content from online German publications after...

  5. How to Create Compelling Content Based on Learning Styles

    Long form written content (e.g.ebooks, whitepapers) Verbal is clearly quite difficult online and content would generally have to be created in line with those examples above in Aural. Their solitary nature however makes them a fairly prevalent...

  6. 5 Rules to Effectively Use Press Releases for Links

    It will give these sources an opportunity to break the news which could be advantageous to them, and helps to form a relationship with your news source. But the press release is still a valuable tool for online marketing in a number of ways.

  7. .EDU Link School: Tips & Tactics for Snagging Authoritative Links From Higher Ed

    Career advice: Offer free career information and guidance to students in the form of potential career opportunities at your company for each major or general options for what students can do with a specific major (FYI that site has 450 unique .edu...

  8. How to Get Over the One Hurdle Keeping You From Creating Awesome Content

    In the last 12-18 months, several factors have come together to form what could be described as a digital marketing perfect storm, transforming content into the foundation of both search and social: Content has become so central for the online...