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  1. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Before call analytics the only method of identifying profitable keywords was to dig into your Web analytics to see which keywords generated an online conversion, which usually meant they purchases a product or filled out a form.

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Challenges arise in tracking consumers into the offline world as cookies break down as a reliable form of targeting; however, new capabilities have made it possible to begin to close this gap. This is unlocking a whole extra layer of targeting data...

  3. 10 Shocking Facts About Content Marketing Today

    Email is the most popular form of communication However, the ROI will come in the form of more prospects and leads, who may eventually become customers and contributors to your overall bottom line. Its seemingly sudden increase in popularity is due...

  4. Google Begins Removing Search Results to Comply With 'Right to be Forgotten'

    Towards the end of May, Google started offering EU citizens an online form to fill out if they want a link removed from its search results. Google has started removing search results, following the European Court of Justice landmark "right to be...

  5. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    The process starts when a Yandex user submits photos in the form of search queries. Or, when searching for a new apartment that is listed online, Sibir will notify users whether the apartment's interior photos shown are actually the photos of the...