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  1. 4 Critical Elements of a Successful Content Marketing Team

    On the corporate or agency side, the following descriptions can serve as food for thought in terms of what traits are important for these key roles. A strong writer for a content writing strategy is one that has a background in online journalism or...

  2. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    For instance, while other brands in the Snacks category sponsored keywords around recipes and party food ideas, the top keywords of popcorn brand Pop Secret were focused not on food or snacking but on a lifestyle activity: watching free movies...

  3. The Role of #Hashtags in Social Media and Search

    QantasLuxury, which was readily used by travelers who became sick with gastrointestinal illnesses and were hospitalized from food allegedly served by the airline. It pays to put a little effort into selecting the hashtag(s) you will use to...

  4. Broken Link Building: How to Find Thousands of Broken Link Opportunities at a Time

    You can use Google operators to find resources page using searches like ‘gourmet food inurl:resources' (see Advanced Search Operator Tactics for much more on this), use a link checker such as http://frayd.us/extensions/linkchecker/ to identify...