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  1. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    My favorite example of this is how American Express targets entrepreneurs and small business owners through their online community, an open forum. In branding yourself as a resource, you're also branding yourself as their go-to source online, and...

  2. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    The company did not start out knowing substantially more than most other businesses starting their efforts online, but because it was willing to think ahead, develop data-driven technologies and push the boundaries of how best to do business on...

  3. SEO for Startups & New Businesses: An 11 Step Plan

    If you're a director of online marketing, it's likely you don't have the time to do this. You need somebody who will work cross-group and who can focus on this. With the business model and process elements covered, now is the time plan out how to...

  4. Ad & Marketing Execs See Facebook, LinkedIn, Google+ Investments Increasing [Survey]

    Being a part of Google’s social network has bigger implications to search and being visible online. A majority of marketing and advertising execs think Facebook, LinkedIn, and Google+ will be the top social media investments for the coming months...

  5. How to Create Great Content: Start by Creating Content for Yourself

    Ultimately, in the new online marketing world, those marketers who take the long-term quality-centric approach that are most likely to enjoy long-term success. This shift to quality content has many implications for the online marketer, two of...