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  1. .EDU Link School: Tips & Tactics for Snagging Authoritative Links From Higher Ed

    Many also cite websites and online pubs that they’ve been featured in, which could spell a linking opportunity for your site as well. Group interviews: If you use group interviews in your content marketing efforts (and if you don’t you should be...

  2. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    Jasmine Sandler, CEO of Agent-cy Online Marketing, said today should be a reminder for women to be more cooperative and help each other succeed. And it’s a day that matters a lot to Miranda Miller, Content Marketing Manager at TopRank Online...

  3. SES New York Keynote Speaker Says Internet is TV’s Best Friend

    MP: Apple TV, Roku, Boxee TV, Google TV, Samsung Smart TVs, etc.stream online video (that was once relegated to our computer screens) onto the “big screen” of our living rooms. Proulx is a Senior Vice President and the Director of Social Media at...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Market Research, Improve Customer Satisfaction, Reduce Research Costs brand online insights/comments X _____% focus group insight quality X $_____ equivalent focus group cost / _____(#) insights from average focus group...

  5. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    It could be symptomatic of a bigger issue such as an online reputation problem or an uncompetitive offer. Review your ad group set–up. If your focus is on maximizing clicks, you can test automated bidding to maximize clicks, while letting Google...

  6. The Quick Guide to Developing Customer Personas

    Turn to reviews: If your business tends to receive online reviews from customers, search the web to find both good andbad reviews. The format of gathering information will be pretty standard regardless of the group, as surveys, interviews, and...

  7. Black Friday & Cyber Monday PPC: How Did Retailers Prepare?

    Many people have also begun to complete the majority of their shopping online for a variety of reasons, whether for the sheer convenience or to avoid the tumultuous, irritating crowds that disburse during the holiday season.