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  1. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Many search marketers consider Facebook to be a crucial part of any online marketing campaign. So the social network is cracking down on the practice because it feels it leads to a less enjoyable user experience, as it edges out content people do...

  2. Influence the Influencers: The Magic of Co-Created Social Content

    This was the topic of a ClickZ Live New York session last week featuring Lee Odden, CEO of TopRank Online Marketing. The biggest barrier to effective content marketing is just cutting through all of the noise online.

  3. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    You can't be online 24-7. Ninety-seven percent of consumers do online research when making purchasing decisions, so what they find could impact your bottom line, either positively or negatively. Reputation management expert Andy Beal, chief...

  4. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    She also created Dotcomplicated.co – an online community and newsletter to help families keep digital at bay and has also authored a book ("Dot Complicated: Untangling Our Wired Lives") on the topic. For example, Starbucks, along will other...

  5. 3 Non-SEO Tips for Small Businesses Scared of Google Penalties

    Small businesses are still struggling to find their place in online marketing. A focus on conversion, via both onsite and offsite methods, enhances the user experience of a website. Specifically, small businesses should reconsider PPC (especially...

  6. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    This is especially important for web-only retailers, those businesses that sell products primarily online and do not have brick and mortar businesses with physical locations. The Search Agency today released a new mobile scorecard report, which...