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  1. The Rise of the User Experience Marketer

    Sketching: Whether you use an online sketch tool or a pen and paper, you should become comfortable creating basic sketches so you can contribute comfortably during design brainstorming sessions. This week’s big mobile search news – that Google is...

  2. Learning to Carry Your SEO Baggage

    Where you get your business now may have to be from more long tail phrases, more social activity, and more online PR initiatives. If your website has been online about a year or so, then consider it an adolescent, with enough history to make it...

  3. Hedge funds ‘cannot be too paranoid' on reputational risk

    Ensuring what they demand is in short supplyHedge fund owners need to pay close attention to their online digital footprints. Although much of a person's online footprint can be uncovered through some relatively simple searches, the web has a habit...

  4. 4 Pitfalls to Avoid Heading Into the Holidays

    Shop.org is forecasting digital to growing 8 to 11 percent given the growth of mobile and online shopping as a consumer behavior. Even if it is your first holiday experience, you have probably heard horror stories from others.

  5. "Which Update?" Is the Wrong Question

    The question to determine a specific one issue is misplaced, rather – a complete re-evaluation of the site and your online presence has to be evaluated. The right question to ask will depend on your skill level and experience.

  6. Mobile, the Ultimate Shopping Assistant, Says Google

    Customers, too, are already thinking about what they’re going to buy their loved ones and they’re turning to online retail stores to do so. According to a study from Google, 28 percent of consumers in the U.S.will search online for holiday gifts...

  7. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    In fact, 60 percent of U.K.consumers feel that online shopping is an even more personal experience than shopping in the store, according to the findings. The findings of BloomReach’s latest survey seem to point to a demand by consumers to have a...

  8. How Top Restaurants Serve Up and Stack Up in Mobile SEO

    The Search Agency (TSA) has conducted yet another analysis of how top companies are creating their mobile experiences online, and this time, it sank its teeth into the restaurant and catering sector. The "mobile experience scorecard" consists of a...

  9. 6 Crucial Link Building Strategies to Drive Quality Traffic

    For instance, say you own an online fashion eyewear store. The approach they take to building their online reputations is poles apart. Macy's focuses on events and product plugs to pull in the buzz about itself online, while Nordstrom uses street...

  10. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    It is also worth considering adapting ads to target other demographics, as varied groups of people visit online stores when they are purchasing gifts for other people. According to data from Adthena, Christmas PPC campaigns should span across the...

  11. How FREE Website Call Conversion Tracking From Google Will Benefit You

    With mobile devices growing in popularity, more conversions happen over the phone versus online. Before call analytics the only method of identifying profitable keywords was to dig into your Web analytics to see which keywords generated an online...