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  1. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    This should probably come as no surprise considering the high number of "touches" many online shoppers make before eventually settling on a purchase. That same advertiser appearing on the search refinement, "Venetian Hotel Vegas," would be expected...

  2. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    In his post, Kim explores questions around the solution to this issue in the online marketing industry and beyond. In fact, the woman with the most experience overall still had a lower score than the male service rep with the least amount of...

  3. How Can Good PPC Managers Become Great PPC Managers?

    Read more about it online. It's worth mentioning that the PPC manager's experience is a factor here. If the AdWords note said, "Landing page experience: below average," we'd work with the client on improving how the landing page supported the...