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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Inevitably there will be mentions of your site/company online where the link back to your site may be missing or incorrect. While the direct impact on SEO is very low, these metrics are worth tracking as they can help with outreach campaigns and...

  2. Marin Software Adds Support for Russia's Largest Search Engine

    According to data published in 2013 by Morgan Stanley, Yandex is used by 61 percent of regular online consumers with 40 percent of commercial searches starting with Yandex. Marin says advertisers can leverage its platform to gain a better...

  3. Last-Minute SEO - Here Come the Holidays!

    But then the bad news: your in-house SEO team or online marketing agency tells you it’s too late - maybe they can get some results, but highly competitive and valued terms cannot be reached without the risk of incurring Google’s wrath or at least...

  4. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    It's one of the most valuable online marketing strategies you can use, resulting in increased traffic, quality links, and a robust brand image. With the above principles, you can also build relationships with influential bloggers and site owners to...

  5. 10 Shocking Facts About Content Marketing Today

    Its seemingly sudden increase in popularity is due to its significant benefits to other disciplines of online marketing, such as SEO and social media marketing. This may take some work – and an employee who is dedicated to social networking efforts.

  6. Evaluate Your Surrounding Community to Spark Fresh Ideas

    Naturally, our community shops online…A LOT. Sure, some of them are probably connected to direct competitors that offer similar services to ours, but most likely they are also part of the communities surrounding Amazon, eBay, and tons of other...