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  1. How Can Good PPC Managers Become Great PPC Managers?

    But a great PPC manager is like a chef, mixing experience, education, and curiosity to create surprising, five-star results. Read more about it online. Good PPC managers get results, sure. They know their way around the necessary data tools and...

  2. Google Reveals What New & Expectant Parents Search For

    This was backed up by Google's recent survey, which found that "my child's education" was one of the main concern of parents with toddlers. For example, online retailer Magic Beans uses Google Product Listing Ads to reach consumers shopping for...

  3. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    When we think about the role the former plays in the enterprise buyer's journey, events "are a source of information, education, and engagement. Quite often, event marketing is handled by employees who aren't directly connected with a company's...

  4. How to Hire (and Keep) Digital Marketing Talent in 2014

    There is a need for solid, measurable and accurate digital talent education. Leaving your ego at the door is a tough call for today's younger workforce who basically grew up online. Use advanced LinkedIn search filters to maintain its awareness of...

  5. 6 Tips For Hiring a Real Social Media Marketer

    Perhaps the number one topic of commentary was to further define the skill sets and education of a social media marketer (SMM). If a social media marketer interviewee has never managed an online community or offline event, you should think twice...

  6. New MPAA Report Blames Google, Search Engines for Piracy

    The question search engines need to answer is this: do they want to be the digital highways for legitimate information, entertainment and education, or do they want to be the getaway car for stolen content and mass exploitation of private property?

  7. Promote Yourself: 5 Rules for Career Success From Dan Schawbel

    Your age, demographic, education, gender – none of it matters when it comes to learning the rules of "career" success in the digital age. Your Personal and Public Life are the Same Online What you choose to put out about yourself online reflects on...

  8. Higher Education Searches Rise on Google, Reveal Marketing Opportunity [Study]

    Attention marketers: demand is high on mobile devices for higher education info, and online programs from traditional universities are highly sought after, according to new Google research that was revealed during the first Hangout on Air for...