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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    New mobile app promotion features will be launched across AdWords in search ads, Google Display Network, and YouTube. Paul Feng, director of product management AdWords Platform, introduced reporting improvements for advertisers to help visualize...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    British Outfitters burned through almost $10,000 on display ads that brought just a few thousand visitors, and hardly any conversions. You don't need to spend a ton of time on every platform, but you do need to be accessible there.

  3. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    So, it's worth knowing more about an online video platform that says it "is disrupting the digital media industry in all the right ways. Very often, we'd see expensive video platform contracts, expensive content licenses, and lots of incremental...

  4. The Role of #Hashtags in Social Media and Search

    The potential for using the hashtag is limitless and can be leveraged across platforms, or uniquely on each social platform. A simple click or search for a hashtag will display those using that hashtag in conversation – instantly identifying an...

  5. Demographics and Interests: Coming to a Google Analytics Profile Near You

    The new line of script basically allows your tracking script to support the display targeting platform. We already know that display advertising can target via interest and age/gender, so we’re using the same script to collect that information from...

  6. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    If you haven't already done so and start monitoring activity via a platform such as Tweetdeck. Prediction: Twitter will Switch to Display Media by Default Within 12 months, Twitter will flip the switch to display pictures, video, and associated web...

  7. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic] – Marketing PilgrimThe most popular platform among B2Bs? Display revenue was $402 million, down 11 percent vs. Google search manipulation starves some websites of traffic...

  8. Landing Page Optimization: How to Identify Testing Opportunities

    If you can increase the amount of purchases, donations, signups, subscriptions, downloads, etc.all of the different processes) on your site then you're going to get a much higher return on investment at the upper part of the marketing funnel...

  9. FTC Tightens Online Disclosure Requirements

    Display disclosures before consumers make a decision to buy — e.g.before they “add to shopping cart. There are several references to where the disclosure should be, how prominent it should be, when it should be displayed (and how many times, in...