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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    In 2012 Yandex created its own real-time bidding system for auctioning ad impressions to advertising systems. Although this partnership doesn't cover text-based contextual advertising and is only relative to display advertising, the refined ad...

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    X _____ (CPI) equivalent display ad impression costs ______________________________________ = $ Display Ad Impressions Value (CPM, or cost per 1,000 impressions, could also be used. Example:  Estimated 150,000 social impressions at display ad costs...

  3. Facebook Ads 80% Bot Claim, Examined! Why You Shouldn’t Lose Faith Just Yet

    AimClear has served about a trillionty-gazzilion Facebook ad impressions since 2007, the inception of Facebook Advertising, and have not encountered 80 percent bot clicks. Seasoned online marketers are aware of bot clicks on ads from Google, to the...

  4. Obama Beats Romney Early in Digital Marketing Race

    ComScore Ad Metrix data shows that the Romney campaign delivered 26 million impressions, mostly on Facebook, in April 2012. While 26 million impressions in one month is certainly notable, it pales in comparison to the Obama campaign’s 865 million...

  5. Improve Your Google Display Network Performance – Avoid These 5 Common Mistakes

    With image ads, you have to be vigilant and run Impression Share reports to understand how many of the available impressions you are actually showing for. Increase your bids to get more impressions (and clicks, conversions, etc.decrease to get...