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  1. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    Whilst there is a lot of discussion about the fairness of allowing competitors to bid on your brand terms, Google is effectively a marketplace and so like any other marketplace is expected to offer a wide range of choices.

  2. SearchDay | 7 Social Media Predictions for 2009

    Join the discussion Jan 9, 2009 Howdy All, For discussion - & its possible this topic is discussed under another thread. Join the discussion Join the discussion PPC Landing Pages: Surprising Examples PROFITABLE PPC It's time to kick off the New...

  3. SearchDay | Search Shifts and Predictions for 2009

    Join the discussion Join the discussion Beth:) » Join the discussion Building a Business Case for Going to SES London 2009 Posted by Greg Jarboe Jan 5, 2009 With six weeks to go before SES London 2009, itâ””s time to build a business case for going...

  4. SearchDay | Revisiting 2008 Search Predictions

    Join the discussion Join the discussion Join the discussion Join the discussion PPC Visitors Have ADD Dec 19, 2008 Great column (http://searchenginewatch.com/3632150) by David Szetela on matching PPC ad copy to landing pages.

  5. SearchDay | Landing Pages and the Decision-Making Process

    Join the discussion Join the discussion Join the discussion Given Yahoo has already divided out their PPC by country, it would seem the rest should be easier. Landing Pages and the Decision-Making Process BY THE NUMBERS Landing page optimization...

  6. SearchDay: What Can TV Learn from Search?

    Join the discussion Join the discussion Join the discussion Is Microsoft Buying Yahoo For Overture's PPC Patents? Optimize Optimizing your landing pages is crucial to a profitable search marketing campaign.

  7. SearchDay: Link Building via Word-of-Mouth

    Join the discussion Join the discussion Join the discussion Is Microsoft Buying Yahoo For Overture's PPC Patents? Need Help Pricing PPC Services Jul 4, 2008 hi all. I do ppc for my own websites, and I'm very slowly branching out to consulting.