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  1. Google Penguin 2013: How to Evolve Link Building into Real SEO

    Any activity that broadcasts your message, your brand, and builds real community discussion will ultimately support SEO, and should be considered part of the SEO process. They fail to see that SEO in 2013 is now integral to online marketing and no...

  2. March Madness = Search and AdWords Madness?

    While searches may have been more considerable for the tournament last year, there was much more overall discussion about it this year. Twitter handles such as @MarchMadnessTV with 28,000 followers and @marchmadness with more than 128,000 followers...

  3. The Content Marketing Elephant & the Enterprise

    For the sake of discussion, let's presume that the organic search team initiates building a content marketing piece that will help improve the overall search engine visibility around a set theme of keywords and phrases.

  4. How to Use Journalism to Create Context for Keywords & Content

    So if you haven’t yet had a discussion about what sort of scenarios surround those queries, that’s an important next step. With those initiatives, Google’s essentially made itself editor-in-chief in a rogue online society where anyone can report...

  5. Evolving Your SEO: Moving Toward a Content Marketing Approach

    Some of the best thought leadership and strategy firms have been using this approach successfully for years – they come up with a new concept or phrase, publicize it with original content, become the expert and own the discussion – at least for a...