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  1. Is Pinterest the New Darling of Retail Search?

    For more than the past year, there has been a lot of discussion on the war for retail searchers that has broken out between Google and Amazon. Pinterest has now surpassed e-mail and is the third most popular way to share content online, behind only...

  2. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    If you've already found a problem, or would like to further discussion regarding an industry pertinent topic of conversation, you should poll as many influencers as possible. An intelligent way to leverage this for links, social shares, and online...

  3. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    As the cost-per-lead of PPC advertising becomes too high, the agency should introduce the discussion of long-term SEO and content marketing. Small businesses that are just starting online marketing distrust the newness and complexity of the Internet.

  4. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    More importantly, in-person discussion at a trade show provides an opportunity for the SEO practitioner to learn more about an individual's specific business challenges, which can, in turn, help determine the right pitch to use when presenting a...

  5. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    The emphasis of metrics over the entire data set of audience, behaviors, and conversions was framed in the discussion of campaigns. Yet, the absence of organic search and related behaviors was an obvious omission from the discussion around data...