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  1. How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

    Your website should be the best possible destination to purchase the solution you promote – unless you aren't in the business of direct sales to clients and customers, or there are other factors that play into the dynamic between yourself and...

  2. Evolving Your SEO: Moving Toward a Content Marketing Approach

    This is an excerpt of a search-informed content plan for a computer retailer that includes target keyphrases, content types, destination URLs, anchor text, and promotion: Hence, for each piece on content on the editorial plan assign a destination...

  3. Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

    It’s that which makes Google a more popular online destination than most of its (all take, no give) FTC-supporting complainers. “Picture the communications future: every home linked via cable TV, push‐button phone, and video cassette to virtually...

  4. How B2B Search Engine Marketers Can Better Impact the B2B Buying Process

    Search engines are no longer the sole destination, particularly when a company name or brand is not well known. For example, one-third of respondents followed industry blogs and 50 percent viewed video content to gather information for the buying...

  5. Search, Social Media & the Offline Purchase

    Use search engines to guide consumers to your preferred destination, online or offline. Learn about PPC management, keyword research, search engine optimization (SEO), social media, local, mobile, link building, duplicate content, multiple site...

  6. Conference Agenda Posted for SES London 2011

    Video Search Optimisation -- According to comScore, YouTube is now the #2 search destination in the world. Panelists discuss the importance of optimising for video search, and probe into tactics like keyword research, copywriting, reputation...

  7. Bing Search in IE9; Skyhook Sues Google; Latest comScore Search/Mobile Stats & More Search News

    Tis the season to add destination keywords, add long-tail keywords using seasonal terms, and add popular holiday event keywords. The micro-blogging site's multimedia opportunities for brands follows Facebook's entry into online video advertising.