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  1. Search Engine Marketing Checklist for Hotel Marketers

    Destination hotel search results page Ensure all keywords (and/or all the variations) of the top 100 or even the top 1,000 destinations are covered, and pointing to the correct destination hotel search result page as landing pages.

  2. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    Change various destination URLs. Edit bids and destination URLs. Edit destination URLs for specific products. Google's tool update includes changes to AdWords Editor, a free Google tool which helps online advertisers manage AdWords.

  3. Future of Search & Content Marketing: Expand Your Mindset

    The major search engines are gaining less traction today than they once were as people turn to “niche” search engines within social media and other destination sites to find what they need. While major search engines will continue to be important...

  4. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    The website should always be the ultimate destination for online activity, including social media engagement, email campaigns, video channels, images, etc. With an emphasis on the website as the ultimate destination for all marketing activity...

  5. Machine Learning Basics for Better Content & SEO Results

    On the other hand, an algorithm designed to detect purchased links could look at such things as other pages which are linked to from a source page, where those other destination pages have been found to be buying links, which could establish some...

  6. 4 Google Changes and How Online Merchants Can Adapt

    Google doesn't mess around with search, and they are aiming to be the destination for product searches and purchases online. For SEO professionals and online retailers, more organic search encryption translates to less available keyword data on...

  7. SEO Tactics for App Stores, Mobile App Website Pages & Local Markets

    The website should also link back to the destination of the mobile app in the app store(s). The world of mobile apps is foreign territory to most online marketers. The keyword field influences the search results because there is far less text to...