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Online Destination

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  1. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    Change various destination URLs. Edit bids and destination URLs. Edit destination URLs for specific products. Google's tool update includes changes to AdWords Editor, a free Google tool which helps online advertisers manage AdWords.

  2. Future of Search & Content Marketing: Expand Your Mindset

    The major search engines are gaining less traction today than they once were as people turn to “niche” search engines within social media and other destination sites to find what they need. While major search engines will continue to be important...

  3. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    The website should always be the ultimate destination for online activity, including social media engagement, email campaigns, video channels, images, etc. Each channel represents sources of traffic to the most visible destination for the brand...

  4. Machine Learning Basics for Better Content & SEO Results

    On the other hand, an algorithm designed to detect purchased links could look at such things as other pages which are linked to from a source page, where those other destination pages have been found to be buying links, which could establish some...

  5. 4 Google Changes and How Online Merchants Can Adapt

    Google doesn't mess around with search, and they are aiming to be the destination for product searches and purchases online. Google Shopping may make a lot of changes, but if you're an online merchant that's looking to profit, Google is the largest...

  6. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Rather than being viewed as an additional standalone destination, social media best serves the brand who views social as a qualified source of traffic to the website. Orchestrating Efforts Across Multiple Platforms is Easier When Pointing to One...

  7. SEO Tactics for App Stores, Mobile App Website Pages & Local Markets

    The website should also link back to the destination of the mobile app in the app store(s). The world of mobile apps is foreign territory to most online marketers. Mobile app creation forces marketers to understand the limitations of different...