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  1. What is SEM? Depends on Who You Ask

    CIO.com recognizes SEM as a combination of paid advertising, search engine optimized design, marketing copy, involvement with the online community, and keywords. In a "Learn with Google" online vocabulary reference Google defines SEM as:

  2. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    This site used responsive web design and featured most of the major criteria, showcasing a search box, shopping cart, and sign-in above the fold. All the sites in this category either used responsive web design or a dedicated mobile site, and all...

  3. Task Analysis: The Key UX Design Step Everyone Skips

    Other online florist sites copy the general Proflowers design approach, but include a shopping cart. Your design should avoid relying on some knowledge users will not likely have and instead find ways to either impart the knowledge they need or...

  4. Future of Search & Content Marketing: Expand Your Mindset

    So what that means is not only thinking about optimizing for the device (i.e.reponsive design), but also creating the content that matters for the device. As marketers, we’re already thinking about how our content plays out across devices, as in...

  5. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    These feature responsive (mobile-friendly) design along with display opportunities for advertisers. The top four U.S.online video content properties in comScore's December 2013 U.S.online video rankings are well-known brand names: Google sites...

  6. The Biggest Mobile Trends and Stories of 2013

    Windows may still have its work cut out for it with tablets – the Surface has its share of flaws – but with Nokia's design resources now in house, it's possible we'll see some improvements. Before long, the word mobile might go away altogether as...

  7. 8 Tips for Building Your Internal Content Marketing Strategy

    Someone whose job it is to high-five the creator of that kickass blog post or to congratulate the design team on the interactive infographic they stayed late to put together. Scan them and put them online and give your customers a nostalgic look at...