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  1. How FREE Website Call Conversion Tracking From Google Will Benefit You

    As you can see above, Wine Racks America’s top three keywords with more than a 97 KEI are "wine rack store," "wine rack design," and "wine cellar ideas. With mobile devices growing in popularity, more conversions happen over the phone versus online.

  2. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    By design? However, proposed rules could directly impact the distribution of content, as well as the effectiveness of online advertising by businesses and brands unable to "pay to play. Much of the content delivered online depends on the...

  3. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Undoubtedly, advertisers who are more thorough in targeting search refinements also tend to be more rigorous in their approach to ad copy and landing page design. This should probably come as no surprise considering the high number of "touches...

  4. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    The implicit fallacy of Web analytics is that the existing website design is somewhat correct and only needs minor refinement. The magical and innovative part of the knowledge gap analysis process is that it not only identifies the gap, but also...

  5. What is SEM? Depends on Who You Ask

    CIO.com recognizes SEM as a combination of paid advertising, search engine optimized design, marketing copy, involvement with the online community, and keywords. In a "Learn with Google" online vocabulary reference Google defines SEM as: