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Online Databases

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  1. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    Want to scan for the ability to inject your code into the vulnerable SQL databases and not one, but into several 100,000 sites fast, there you go. Applies to SQL injection of databases too). Some of the most amazing minds in the world come together...

  2. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    Over the years, the digital ad industry has had the ability to tie campaign exposure to in-store sales through the use of anonymized database matching between online panels and household-level sales databases (e.g.supermarket loyalty cards).

  3. Government SEO is Broken

    The federal government, under the leadership of President Obama and Federal Chief Information Officer Steven VanRoekel, has launched a wide-ranging rethinking and consolidation of federal websites, domains, and databases.

  4. Are You Competing with Your Own Business Identity?

    Search Platform/App Developer: When reconciling descriptive content obtained from disparate databases, reconcile it to the authoritative source whenever possible. Many companies struggle with this issue as inconsistent, cross-platform ad content...

  5. In Google We Trust (Your Identity)

    In the NSTIC world, that data is all held in one or a few Identity Provider databases with all your online activities of ANY SITE that participates in the NSTIC online authentication system and maybe even outside of that (have you heard of the...

  6. Business Listings: What’s the Crowd Appeal?

    Although crowdsourcing local business content online can be a quick and perceived easy task for some local search platforms and businesses, particularly in vertical categories like restaurants and travel, there are many reasons why it should not...

  7. Top 10 Web Analytics Myths… Dispelled

    Metrics From Different Web Analytics Vendors, Web Logs, and Databases Should Match Having worked in online marketing and web analytics for nearly a decade, I’ve heard it all when it comes to myths passed around small and large companies alike.