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  1. Government SEO is Broken

    The federal government, under the leadership of President Obama and Federal Chief Information Officer Steven VanRoekel, has launched a wide-ranging rethinking and consolidation of federal websites, domains, and databases.

  2. Are You Competing with Your Own Business Identity?

    Search Platform/App Developer: When reconciling descriptive content obtained from disparate databases, reconcile it to the authoritative source whenever possible. Many companies struggle with this issue as inconsistent, cross-platform ad content...

  3. In Google We Trust (Your Identity)

    In the NSTIC world, that data is all held in one or a few Identity Provider databases with all your online activities of ANY SITE that participates in the NSTIC online authentication system and maybe even outside of that (have you heard of the...

  4. Business Listings: What’s the Crowd Appeal?

    Although crowdsourcing local business content online can be a quick and perceived easy task for some local search platforms and businesses, particularly in vertical categories like restaurants and travel, there are many reasons why it should not...

  5. Top 10 Web Analytics Myths… Dispelled

    Metrics From Different Web Analytics Vendors, Web Logs, and Databases Should Match Having worked in online marketing and web analytics for nearly a decade, I’ve heard it all when it comes to myths passed around small and large companies alike.

  6. Real Names: Google+, Government & The Identity Ecosystem

    All words indicating transferences of trust between devices, databases, or other technologies. The National Strategy for Trusted Identities in Cyberspace (NSTIC or Strategy) charts a course for the public and private sectors to collaborate to raise...

  7. Online PR and Getting Links From Major Media: 6 Examples

    Access to media databases to final target journalists can be expensive -- several thousand dollars per annum. Editorial links aren't easy to get. Journalists can be hard to contact, there's no guarantee of getting your story covered, and even if it...