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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    According to data from Adthena, Christmas PPC campaigns should span across the summer months - from as early as June up to October - to make the most of customers shopping online. It might sound surprising, but customers start searching for gifts...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    If your business is in San Francisco or Seattle, your New York customers are ready for action three hours before you. Letting those customers wait could be the difference between a cheering brand advocate and a ranting social customer spreading...

  3. Last-Minute SEO - Here Come the Holidays!

    Website visibility is basically anything you do to bring your site to the eyes of potential users and/or customers. Do this and risk turning off users, and potential customers, completely. Since most companies don’t start making the majority of...

  4. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    In essence, marketers can now connect their offline and online worlds to target customers more holistically. An advertiser can define various audiences such as existing customers, recent purchasers, or shopping cart abandoners, and take actions on...

  5. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    For an engaging content marketing plan, focus on creating content that helps your customers and provides them with the resources they need to make informed decisions. Here are some examples of great content that would educate your customers.