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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    In essence, marketers can now connect their offline and online worlds to target customers more holistically. An advertiser can define various audiences such as existing customers, recent purchasers, or shopping cart abandoners, and take actions on...

  2. Organic Search Accounts for Up to 64% of Website Traffic [STUDY]

    Knowing exactly how your customers are finding you online is a key part of any successful online marketing strategy. Write content that your customers want to read and that answers their questions. Digital marketers should rely heavily on this...

  3. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    For an engaging content marketing plan, focus on creating content that helps your customers and provides them with the resources they need to make informed decisions. Here are some examples of great content that would educate your customers.