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  1. The Rise of the User Experience Marketer

    Both marketers and UX professionals have an interest in creating a user-friendly interface so that customers achieve the business’ end goal. Once we do that, through understanding their feelings and behavior, we will turn window shoppers into...

  2. Mobile, the Ultimate Shopping Assistant, Says Google

    Customers, too, are already thinking about what they’re going to buy their loved ones and they’re turning to online retail stores to do so. According to a study from Google, 28 percent of consumers in the U.S.will search online for holiday gifts...

  3. How to Work When Nothing Seems to Work

    Flexibility is critical when it comes to serving challenging customers, although our first response to resistance is usually rigidity and pushback – it’s only human. While it often appears that other forces are working against you, consider how to...

  4. Centralizing Location Data: 3 Steps to Local SEO Success

    Making the updates in a timely fashion is critically important for many of these businesses who need their customers to find them before they can get them to visit and earn their business. Brand marketers can leverage automation and process to...

  5. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    According to data from Adthena, Christmas PPC campaigns should span across the summer months - from as early as June up to October - to make the most of customers shopping online. It might sound surprising, but customers start searching for gifts...

  6. Social Customer Service Secrets to Avoid Negative Search Results

    If your business is in San Francisco or Seattle, your New York customers are ready for action three hours before you. Letting those customers wait could be the difference between a cheering brand advocate and a ranting social customer spreading...

  7. Last-Minute SEO - Here Come the Holidays!

    Website visibility is basically anything you do to bring your site to the eyes of potential users and/or customers. Do this and risk turning off users, and potential customers, completely. Since most companies don’t start making the majority of...