SEO News

Online Customers

RSS
  1. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    Local ads can also capture customers unexpectedly. Participants in this study voluntarily completed an online survey or logged their smartphone search and in-store activities via a mobile diary. Consumers said they would buy in the store versus...

  2. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    What the research found was that customers who clicked on both search and social ads were about twice as likely to convert versus those who clicked on a search ad alone. According to Marin, customers also spent more when clicking on both search and...

  3. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    This allows targeting customers based on their behavior such as the apps they use, frequency of use, and in-app purchases. Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It’s...