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  1. Automotive Mobile Ad Strategies Must Consider Varied Purchase Drivers & Timing

    As in other categories, mobile auto users are focused on price, offers, and relevance when it comes to mobile ads, as 63 percent of mobile auto searchers click on ads that include coupons or promotions and 55 percent respond to mobile ads that are...

  2. Google Buys Coupon Platform Incentive Targeting, Which Owns Targeted Search Patent

    As part of Google, said Incentive’s leadership, they will have the resources and expertise needed to transform coupons from a discount tool to a way to build businesses. Mike Dudas, Emerging Business Lead in Google’s Mobile Commerce division...

  3. Top 10 High Impact Google AdWords Innovations to Watch Now

    The coupons can be redeemed online or can be printed out and taken to a physical location. The new offer extensions appear in the ad content and are specific to coupons, discounts, rebates, etc. Searchers can become more interactive with ads by...

  4. Smaller-Screen Creative: Why Smartphones & Tablets Aren't Created Equal

    Click to call, map and driving directions, coupons or social feedback functionality are all quick and direct actions that mobile creative can drive. For this reason, mobile advertising has been approached the same way online campaigns are planned...

  5. Local Search Listings: Most Relevant Search Results Regardless of Medium

    Local search listings now act as a business’ online anchor identity pulling in important information like website URL, reviews, photos, coupons and hours of operation. These online listings tether all critical information consumers need about a...