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  1. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Localized promotions and/or coupons Find you right now and make a purchase, either online or in person. Ninety percent of consumers now use search engines to shop locally; these queries are happening from the desktop, on the mobile web, in apps...

  2. Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]

    Coupons: Shoppers in physical stores redeemed many coupons using a mobile device. Google paid search results that included pictures of products influenced 31 percent of online purchases during the holidays, according to Baynote's 4th Annual Holiday...

  3. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Set up local searches to trigger social promotions that offer discount coupons for in-store purchases. Marketers need to be the bees of online advertising – swarming to the data of our campaigns, looking for signals that drive consumer activity...

  4. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    While, tablet users typically utilize their devices for research or information, generally unrelated to location, including price comparisons, coupons, and reviews. A soon to be released Mobile Path to Purchase Retail report by xAd, Telmetrics, and...

  5. Landing Page Optimization: How to Identify Testing Opportunities

    You can see this in direct mail, product catalogs, store coupons, etc.just like you can with email marketing, content marketing, pay-per-click (PPC) advertising, and so on. For Amari that was creating supporting information and a clearer call-to...

  6. Automotive Mobile Ad Strategies Must Consider Varied Purchase Drivers & Timing

    As in other categories, mobile auto users are focused on price, offers, and relevance when it comes to mobile ads, as 63 percent of mobile auto searchers click on ads that include coupons or promotions and 55 percent respond to mobile ads that are...