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Google Website Optimizer's Tom Leung says, "It's like trying to get your car to go the same amount of distance on less gas. Google's Leung compares investing in landing page testing to winterizing a house.
Tom Leung gives WebProNews the scoop on all their new features. SES: The Blessing and Curse of Conversions Did you ever think of conversions as a blessing and a curse? As Sage Lewis, another Search Engine Watch Expert Columnist, tells WebProNews...
I talked to Google Website Optimizer's Tom Leung to get his thoughts on how testing can influence offline campaigns. Leung said there are two ways that tools like Website Optimizer can be used in offline campaigns:
