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  1. Last-Minute SEO - Here Come the Holidays!

    Just make sure you are offering something of value or you might just wind up with a lot of likes and no conversions. Buyer Beware: Make sure you research the network or individual you will be working with and that the traffic is legit and their...

  2. A New Direction for SEO in 2014: The Secure Search Manifesto

    Make sure that you measure rank and performance by device type – research shows that rank and conversions on tablets, phone, and desktop vary dramatically. Understand what is happening with your traffic, conversions, and revenue as a result of...

  3. New Google Playbook Outlines 5 Essentials of a Mobile Strategy

    Another recent study from Nielsen found that half of all purchase-related conversions happened within an hour of the mobile searches that initiated them. Juxtaposing that data with its own research from more than 30 internal studies, Google says 88...

  4. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    With the search phrase not being provided, it is extremely difficult to understand which searches are driving traffic and conversions. Since keyword-level conversions are more difficult to get for everyone, we can shift attention to page-level...

  5. How to Run Foreign Language PPC Campaigns

    Although SEO should be an important part of any online marketing strategy, it can take time to yield conversions. Once the ads are live you should regularly check to see how many impressions, click-throughs and conversions each one achieves.