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  1. Secret Sauce LoMo Tips for More PPC Sales

    Utilizing data from Google Shopping to influence text ads and vice versa is convenient and often overlooked way to leverage your campaigns to push in-store and online conversions. Location extensions are an effective way to get people to your store...

  2. How FREE Website Call Conversion Tracking From Google Will Benefit You

    With mobile devices growing in popularity, more conversions happen over the phone versus online. In conclusion, when most of your conversions happen over the phone, this new call conversion feature from Google will allow you to see where these...

  3. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Conversions can occur through multiple touch points, starting on one device then being completed on another. As a result, Google last year launched estimated total conversions to measure conversions across multiple devices.

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    British Outfitters burned through almost $10,000 on display ads that brought just a few thousand visitors, and hardly any conversions. Get your product in consumers' hands: If you're new to the market, send free samples to bloggers and influencers.

  5. PPC Management Operations: The Ultimate Guide

    For lead gen sites, check conversions. When things change on the website (for example, sales or product pages are added), the sitelinks can also change to drive traffic to the new pages. Consider Remarketing and Product Listing Campaigns

  6. 3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

    A website that enhances your brand, builds value in your product or service, and connects with visitors by providing them with relevant and useful content will facilitate conversions, and make your overall marketing strategy more effective.

  7. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Constant connectivity is paving new paths between customers and conversions," Lawson said. Create and track both micro (ie.opening a screen) and macro (ie.completing a purchase) conversions to better understand how customers and prospects interact...