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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    As a result, Google last year launched estimated total conversions to measure conversions across multiple devices. Now Google is starting to develop a solution to measure in-store transactions that track off-line conversions.

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    You can increase online conversions with real-time recommendations based on rich web behavioral data. Displaying relevant content on your website has proven to significantly increase conversions. The result is better UX with higher conversions and...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    British Outfitters burned through almost $10,000 on display ads that brought just a few thousand visitors, and hardly any conversions. Get your product in consumers' hands: If you're new to the market, send free samples to bloggers and influencers.

  4. 5 Critical Factors for Optimized Mobile PPC Targeting

    Remember, with Conversion Optimizer you're handing the keys to Google take any measure toward generating as many conversions for your target CPA. If possible, allow users to take a quick, easy action on your mobile site; possibly save a product for...

  5. PPC Management Operations: The Ultimate Guide

    For lead gen sites, check conversions. When things change on the website (for example, sales or product pages are added), the sitelinks can also change to drive traffic to the new pages. Consider Remarketing and Product Listing Campaigns

  6. 3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

    A website that enhances your brand, builds value in your product or service, and connects with visitors by providing them with relevant and useful content will facilitate conversions, and make your overall marketing strategy more effective.

  7. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    In an attempt to provide insights related to ABC's (Acquisitions, Behavior, and Conversions), Google said they thought they could do better delivering insight related to Goals, Pages and Traffic. Google Analytics will leverage insights from paid...

  8. How to Build Your First Content Marketing Strategy

    Ensuring that everything you're writing provides a clear message to customers will help increase your sales conversions. A web designer, for example, would probably consider features such as brand consultation, requirements analysis, design mock...

  9. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Constant connectivity is paving new paths between customers and conversions," Lawson said. Create and track both micro (ie.opening a screen) and macro (ie.completing a purchase) conversions to better understand how customers and prospects interact...