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  1. A New Direction for SEO in 2014: The Secure Search Manifesto

    In a pre-"(not provided)" world, marketers had the luxury of having access to traffic, conversion, and revenue data by keywords. The rapid pace of change in our market, fueled by the convergence of earned, owned, and paid media has meant that the...

  2. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    This is because a high percentage of buyer/conversion-ready queries take place after an online research process. Many online businesses have a longstanding strategy of "crowding the register": exclusively optimizing and creating content for...

  3. New Google Playbook Outlines 5 Essentials of a Mobile Strategy

    A mobile conversion doesn't necessarily entail filling up an online shopping cart and checking out," the report notes. While mobile opens up new opportunities for conversion, according to Google, the path to conversion is very different from that...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Grow Awareness, Improve SEO, Aid Conversion (Social Proof), Reduce Content Costs online stories or articles with significant brand focus or mention X $_____ equivalent content creation cost _____________________________________ = $ Article...

  5. Taobao SEO: A Guide to One of the World's Largest Consumer Marketplaces

    The traffic to conversion rate Search marketing in China provides fantastic market exposure and is often the leading tool used for consumers to look into their interests. As a search marketer, looking at ROI, I’d feel like I’m advertising on...