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  1. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    But, in many cases, the people who really influence traffic and conversion on your site are the bloggers and active participants in industry message boards and forums. The new reality is that the firehose of content consumers receive is highly...

  2. Nomenclature: The Industry Case For and Against SEO

    This one sounds sort of similar, without the guarantee but they say they are Online Marketing Experts. The visitor is no longer just a conversion metric but is now a factor in how well, when and where a website ranks, said Dave Davies, CEO of...

  3. Search and Social Marketing Olympians Compete for ROI Gold at SES London

    And on that very subject, Ben Jesson of Conversion Rate Experts will also be giving his views on why this is so important. We coined the term CRO (conversion rate optimization) in 2007 to describe the process of optimizing web businesses.

  4. Are the Brains of Search Engine Marketing and Search Engine Optimization Sartorially Challenged?

    He is one of 25 online marketing experts featured in "Online Marketing Heroes" published by Wiley. According to the press release, "He can work wonders for your site and its conversion. And since the press release had hurt the feelings of one or...