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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Conversion measurement for app ads will provide insights such as installation, re-engagement, and in-app purchases. Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It’s no...

  2. 3 Non-SEO Tips for Small Businesses Scared of Google Penalties

    Website Conversion Small businesses don't understand the importance of conversion, and believe the tactics are limited to onsite development changes. Strategies such as email nurture and PPC remarketing can improve conversion by 65 percent by...

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    By creating a dynamic web experience through personalized content, you can quickly move customers to conversion, which can dramatically shorten the sales cycle. Another factor that supports the incorporation of personalized content comes from...

  4. 26 Free Must-Have Tools for PPC Success

    Just plug in clicks and CTR (or conversion rate) for 2 ad variations to see which one is the winner, and at what level of significance. Who wants to update thousands of product listing ads manually? While it's certainly possible to manage PPC using...

  5. How to Dominate the Entire First Page of Google

    Your online reputation can impact virtually every aspect of your digital marketing program from the conversion rate on your pages to your click-through rate in paid search. Product listing ads hit the scene late in Q4 of last year, generating...

  6. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    A customer's unique path to conversion can reveal telling insights, such as what messages he or she responds to on which devices and so much more. For instance, you may find that some of your Facebook ads are not leading to an immediate conversion...