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  1. 14 Top-Notch Resources to Help You Become a CRO Expert

    Visual Website Optimizer Case Studies One of the most popular A/B and multivariate testing tools around, Visual Website Optimizer has a huge archive of case studies run by VWO customers. Even those considered to be CRO (conversion rate optimization...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    One example is Visual Website Optimizer (starting at $49 per month), which provides a simple line of code that allows you to target consumers based on multiple variables and deliver dynamic content. You can use Visual Website Optimizer to...

  3. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    For the display network, consider testing the Display Campaign Optimizer (DCO). Conversion Rate (CR) For example, a slow decline in conversion rates may be less obvious when you are working on the account month to month; but looking at the last 12...

  4. Designing Websites to Increase Traffic and Conversion

    Indeed, treatment of the subject is largely confined to the final chapter where Hunt takes you through Google Website Optimizer and the basic principles of testing. For example, the headline on this software site used to shout "ZEFYR--ONLINE...