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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    Your company can as well, says best-selling author and online conversion optimization expert Jeffrey Eisenberg. The company did not start out knowing substantially more than most other businesses starting their efforts online, but because it was...

  2. The Smart Way to Optimize Your Amazon Sales Strategy

    Getting the on-page creative elements right on your page can help with your conversion rates and also help you rank higher in organic results on Amazon. Additionally, high conversion rates on Amazon have a direct correlation to ranking organically...

  3. 3 Non-SEO Tips for Small Businesses Scared of Google Penalties

    Website Conversion Small businesses don't understand the importance of conversion, and believe the tactics are limited to onsite development changes. Strategies such as email nurture and PPC remarketing can improve conversion by 65 percent by...

  4. Task Analysis: The Key UX Design Step Everyone Skips

    Proflowers has done very well without a shopping cart and has a very successful suggestive up-selling conversion rate. For instance, when we conducted the user research for an online florist, we didn't watch users buy flowers online.

  5. How Personalizing Websites With Dynamic Content Increases Engagement

    Another factor that supports the incorporation of personalized content comes from Forrester research, which found that 90 percent of cart abandonment leads go cold within one hour and the likelihood of conversion diminishes as the clock ticks away.

  6. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    The business benefits of using video to increase discovery, traffic, engagement and conversion are widely documented, but we were curious about whether consumers actually find business videos helpful," said Brad Jefferson, CEO of Animoto.

  7. 26 Free Must-Have Tools for PPC Success

    Just plug in clicks and CTR (or conversion rate) for 2 ad variations to see which one is the winner, and at what level of significance. While it's certainly possible to manage PPC using only the AdWords and Bing Ads online interfaces, doing so will...

  8. Yandex & Google: A Big Change for Russia's Display Ad Market

    Today, we are finding it much more effective than classic display media buying due to the fact that the conversion rate can reach more than 10 percent and the specific targeting capabilities are similar to what we find with paid search.

  9. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    While their competition was bidding $40 all day, these marketers used a base bid of $30, but hit $50 in the morning during their best times and $30 in the evening when conversion rates were lower. This same analysis can be applied to time of day...