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  1. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    One in four users studied said they utilized a mobile device on the entire path to purchase, from research, to comparison, to conversion. With 2014 data showing 10.6 billion online visits made on a smartphone versus 5.8 billion on a PC, the report...

  2. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    In addition, the integration of ad campaign management for the two channels yielded 68 percent higher revenue per conversion for search campaigns when managed with social advertising, Marin said. In its white paper, Marin gave several detailed tips...

  3. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Conversion measurement for app ads will provide insights such as installation, re-engagement, and in-app purchases. Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It’s no...

  4. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    Your company can as well, says best-selling author and online conversion optimization expert Jeffrey Eisenberg. The company did not start out knowing substantially more than most other businesses starting their efforts online, but because it was...