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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    The conversation then jumped to Reddit, where Don's "The Perfect Jeans for the Perfect Body" line found its way onto some distasteful memes. The Conversation Sometimes consumers ignore your content, sometimes they react to it the wrong way, and...

  2. Twitter Speak From @ to Z – Terms & Definitions

    You can also reply to a direct message (which is private), but when people refer to a "reply" they're typically talking about replying on a Twitter wall which creates a public conversation. This works great if you're reading articles online all...

  3. Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats

    You can invite any celebrity, journalist or blogger relevant to the subject to join your hangout, and you both get the Google SEO value of the video conversation produced," said Debbie Horovitch, Google Hangouts On Air Consultant, Social Sparkle...

  4. 12 Questions to Separate Social Media Experts From Pretenders

    How well does this candidate understand, and work with, the various threads of conversation? It's a bonus credential if the candidate has ever bought, sold, or managed media, especially online media. While there are always exceptions to the rules...

  5. Attention Digital Marketing Director: Read This for Your Social Media Success

    If you're one of the lucky few with a CEO who appreciates the time, thought, and money that goes into social, the conversation should be simple. This includes your graphic designer, developer, PR person, publicist, online media manager, web...

  6. Marketing Automation & Search – 3 Strategies for Mutual Success

    The variety, volume, and velocity of the content you produce is the only way to fill the top of the funnel and to give leads a reason to continue the conversation. Turning automation guides into click candy slideshows or images that are published...

  7. What on Earth is a Nexialist and Why Are They So Good at Link Building?

    If you are pitching something that people want then the 'sale' isn't really even a sale, it's just a conversation. Online News Rooms Grow Up, Go Social, Get Optimized Lisa Buyer says that while most brands report having an online newsroom as part...

  8. PR & SEOs Listen Up! HitTail is Back to Make You Panda Proof

    By no means was it perfect back then, and in a Skype conversation, Walling candidly admitted to some imperfections now. That the way in which SEO and PR services are packaged up for clients is completely different, points to core methodological...