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  1. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    If you want prime real estate there, you’re either going to have to dish out some exceptionally relevant content or buy your spot through ad campaigns. Also, mix\ up your content types as the SERP is becoming increasingly crammed with video results...

  2. ModCloth Converts Customers into Brand Evangelists with YouTube

    Compared to their average $0.55 cost-per-click search campaigns, ModCloth has been able to strategically reach even more customers with an average $0.06 cost-per-view TrueView video ad campaigns. YouTube TrueView video ads allow ModCloth to promote...

  3. Google, Bing Launch TV Commercials For Holidays

    As Google CEO Eric Schmidt said in a blog post at the time, “We didn't set out to do a Super Bowl ad, or even a TV ad for search. But we liked this video so much, and it's had such a positive reaction on YouTube, that we decided to share it with a...