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  1. What on Earth is a Nexialist and Why Are They So Good at Link Building?

    If you’re already producing video as part of your marketing, and your efforts are sophisticated enough to track resulting engagement and lead generation – watch what happens when your focus changes from just features and benefits to creatively...

  2. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    If you want prime real estate there, you’re either going to have to dish out some exceptionally relevant content or buy your spot through ad campaigns. Also, mix\ up your content types as the SERP is becoming increasingly crammed with video results...

  3. ModCloth Converts Customers into Brand Evangelists with YouTube

    Compared to their average $0.55 cost-per-click search campaigns, ModCloth has been able to strategically reach even more customers with an average $0.06 cost-per-view TrueView video ad campaigns. YouTube TrueView video ads allow ModCloth to promote...