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  1. The Rise of the User Experience Marketer

    Sketching: Whether you use an online sketch tool or a pen and paper, you should become comfortable creating basic sketches so you can contribute comfortably during design brainstorming sessions. UX Site Audits: Master the art of completing an...

  2. Hedge funds ‘cannot be too paranoid' on reputational risk

    Ensuring what they demand is in short supplyHedge fund owners need to pay close attention to their online digital footprints. Although much of a person's online footprint can be uncovered through some relatively simple searches, the web has a habit...

  3. "Which Update?" Is the Wrong Question

    The question to determine a specific one issue is misplaced, rather – a complete re-evaluation of the site and your online presence has to be evaluated. That would tie in pretty tightly to the Panda 4.1 update and so it would seem pretty logical to...

  4. Search Engine Marketing Checklist for Hotel Marketers

    There are four key channels consumers use when searching for and booking hotels online. These four major online channelsare: This is also the time to check the main hotel content and layout of the individual detailed hotel page is optimized as a...

  5. 8 Lessons Learned From Owning a Search Agency for 15 Years

    For each client ready to invest, we decided to test all online marketing channels which only included these three: Image Credit: http://blog.smartbear.com/wp-content/uploads/imports/interview.jpg The goal of these "lessons" is to help you use what...

  6. Native Advertising for Small Business: The Missing Link?

    Bone Suckin’ Sauce had an 83 percent increase in online sales as a direct result of having used Facebook’s Promoted Posts. Ninety-four percent of small businesses use content marketing in some way, shape, or form, but have a hard time getting the...