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  1. How to Report Organic Search Traffic Gains After Filtering 'Bad' Traffic

    This client is mid-sized with revenues around $20 million per year, selling mostly online, but also has a sales staff working both inbound and outbound leads. An analysis uncovered issues of duplicate content (same page on two different URLs) for...

  2. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Know me: How do you align your expectations with consumers if they're spending time in all of these online channels? So then later down the line in your customers' journeys, Fleck went on to say you can start to have promotions from an email...

  3. SEO Into 2014: The Irreversible Changes in Google's Products

    As SEO professionals, our work aims to understand and alleviate the pressure felt by businesses in the sphere of online marketing. Organic search optimization remains the ultimate answer to secure online revenue, broadcast brand positioning and...

  4. Why Social Media Listening is Important for Brands

    After Maker's Mark noticed the conversation that was happening online, they quickly responded: Leverage topic insights to improve their content, SEO, and PPC strategy. One of their solutions was to reduce the alcohol content so they could mass...

  5. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    Unruly currently tracks 506,976 "shares" of online video ads every 24 hours. Visitors to the New York lab will be given a hands-on interactive journey through the science and history of online video sharing, plus a tour of current video trends.

  6. Google Under Fire Again for Providing Easy Access to Prescription Drugs

    Google is allowing illegal prescription drug activity online and profiting from it, according to a report by USA Today. In a statement, Google said of the recent allegations by Hood, "We take the safety of our users very seriously and we've...

  7. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    It's Time to Add Pinterest to Your Online Marketing Mix. What content are your visitors loving so much they just have to pin it? This could reflect a change in customer tastes that can impact your marketing message and content.

  8. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Create a Twitter account specifically for news and automatically publish all content from your online newsroom. Keep your company’s online newsroom Twitter-friendly and up to date with fresh content. A 2013 TekGroup online newsroom survey reports a...

  9. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    As Andy Beal, CEO of Trackur and recognized online reputation consultant recently stated at Pubcon New Orleans; "Leave no social media profile vacant". Users grant Facebook non-exclusive, transferable, sub-licensable, royalty-free, worldwide...