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  1. "Which Update?" Is the Wrong Question

    The question to determine a specific one issue is misplaced, rather – a complete re-evaluation of the site and your online presence has to be evaluated. That would tie in pretty tightly to the Panda 4.1 update and so it would seem pretty logical to...

  2. Search Engine Marketing Checklist for Hotel Marketers

    There are four key channels consumers use when searching for and booking hotels online. These four major online channelsare: This is also the time to check the main hotel content and layout of the individual detailed hotel page is optimized as a...

  3. 8 Lessons Learned From Owning a Search Agency for 15 Years

    For each client ready to invest, we decided to test all online marketing channels which only included these three: Image Credit: http://blog.smartbear.com/wp-content/uploads/imports/interview.jpg The goal of these "lessons" is to help you use what...

  4. Native Advertising for Small Business: The Missing Link?

    Bone Suckin’ Sauce had an 83 percent increase in online sales as a direct result of having used Facebook’s Promoted Posts. Ninety-four percent of small businesses use content marketing in some way, shape, or form, but have a hard time getting the...

  5. 6 Crucial Link Building Strategies to Drive Quality Traffic

    For instance, say you own an online fashion eyewear store. The approach they take to building their online reputations is poles apart. Macy's focuses on events and product plugs to pull in the buzz about itself online, while Nordstrom uses street...

  6. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    It is also worth considering adapting ads to target other demographics, as varied groups of people visit online stores when they are purchasing gifts for other people. According to data from Adthena, Christmas PPC campaigns should span across the...

  7. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Inevitably there will be mentions of your site/company online where the link back to your site may be missing or incorrect. While the direct impact on SEO is very low, these metrics are worth tracking as they can help with outreach campaigns and...