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  1. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Many search marketers consider Facebook to be a crucial part of any online marketing campaign. So the social network is cracking down on the practice because it feels it leads to a less enjoyable user experience, as it edges out content people do...

  2. Digital Data Trends – Search, Social, & Content Fusion

    In terms of content and social media trends, some staggering statistics where shared: billion were spent on content in 2013 (according to Custom Content Council Survey, 43 billion total, 42 percent online).tweets happen per second.billion pieces...

  3. Influence the Influencers: The Magic of Co-Created Social Content

    The biggest barrier to effective content marketing is just cutting through all of the noise online. This was the topic of a ClickZ Live New York session last week featuring Lee Odden, CEO of TopRank Online Marketing.

  4. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    You can't be online 24-7. Ninety-seven percent of consumers do online research when making purchasing decisions, so what they find could impact your bottom line, either positively or negatively. Reputation management expert Andy Beal, chief...

  5. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    This is especially important for web-only retailers, those businesses that sell products primarily online and do not have brick and mortar businesses with physical locations. Make the content fit the screen: Consider using responsive web design to...

  6. SEO for Startups & New Businesses: An 11 Step Plan

    If you're a director of online marketing, it's likely you don't have the time to do this. Step 2: Plan Your Content Investments and Practice Content Marketing This means knowing the target keyphrase for the content and getting it into the right...