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  1. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    What Are Consumers Doing on Mobile? How do consumers use mobile devices to access the Web? If you imagine that the mobile usage is merely a reflection of consumers logging onto social media, checking email or conducting search, or shopping, think...

  2. 10 Shocking Facts About Content Marketing Today

    Because blogging provides consumers with a down-to-earth view of what a business is all about. With the number of consumers turning to social networking to make buying decisions, B2C companies are viewing content marketing as the key to expanding...

  3. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Even though consumers may not always be receptive to back-to-school marketing so "early" in the summer, PM Digital suggests exploring messaging that aligns with that mindset, like L.L. When it comes to what people are searching for when prepping...

  4. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    We all know that consumers, more often than not, will click on the top ad above or to the right of the organic results. For the advertiser, that means a better click-through rate (CTR), more site traffic (often at a lower cost per click), and...

  5. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    Consumers said they would buy in the store versus online if they: New Google research says that 50 percent of mobile users are most likely to visit after conducting a local search, while 34 percent of consumers on tablets or computers will go to a...

  6. How Personalizing Websites With Dynamic Content Increases Engagement

    One example is Visual Website Optimizer (starting at $49 per month), which provides a simple line of code that allows you to target consumers based on multiple variables and deliver dynamic content. Updating your site with new content isn't enough...

  7. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Help them without expecting anything in return: Look for consumers who are having trouble online. Consumers were about to tell him the same thing. It was right about then that the consumers decided to create some British Outfitters content of their...

  8. Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]

    The survey offers many other interesting insights into how consumers interacted with online shopping sites over the shopping weekend ending with Cyber Monday. It's quite common for physical retailers to offer to match competitor's flyers and sales...

  9. 4 Ways to Expand PLA Success in 2014

    For consumers, this maturity means a more robust and tailored online shopping experience; online shoppers may already be noticing some of these improvements. PLAs have become a key component of driving online sales, and as the format becomes more...