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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    One example is Visual Website Optimizer (starting at $49 per month), which provides a simple line of code that allows you to target consumers based on multiple variables and deliver dynamic content. Updating your site with new content isn't enough...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Help them without expecting anything in return: Look for consumers who are having trouble online. Consumers were about to tell him the same thing. It was right about then that the consumers decided to create some British Outfitters content of their...

  3. Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]

    The survey offers many other interesting insights into how consumers interacted with online shopping sites over the shopping weekend ending with Cyber Monday. It's quite common for physical retailers to offer to match competitor's flyers and sales...

  4. 4 Ways to Expand PLA Success in 2014

    For consumers, this maturity means a more robust and tailored online shopping experience; online shoppers may already be noticing some of these improvements. PLAs have become a key component of driving online sales, and as the format becomes more...

  5. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    Boiled down to its essence, the purpose of this strategy is to increase share of voice by engaging a wide range of consumers who are or should be your brand’s users. CPG manufacturers are different than most companies who conduct paid search...

  6. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    For consumers with kids, Experian showed trending toy searches that included "skylanders swap force," "rubber band bracelets," and "crazy cart" (all of which are completely foreign to this author): Thanksgiving will actually be the fastest growing...