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  1. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    More than 40 percent of consumers cited mobile as the most important media source for information. Up to 60 percent of consumers used mobile exclusively to make a purchase decision in the categories of telecom, restaurants, auto, and entertainment...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Help them without expecting anything in return: Look for consumers who are having trouble online. Consumers were about to tell him the same thing. It was right about then that the consumers decided to create some British Outfitters content of their...

  3. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Leverage user-level data to remarket to consumers across channels. Earned media activity can be an excellent indicator of high performing messages for brands to amplify in market. Marketers need to be the bees of online advertising – swarming to...

  4. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    Nielsen has even created a new segment to describe consumers who don't subscribe to traditional TV programming at all. Regardless of the size of your advertising budget, it's a challenge to reach consumers in a technology-driven, multimedia world...

  5. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Getting the most out of Twitter without Twitter getting the most out of you is a daily challenge for consumers, journalists, media and brands small and large. Twitter is now part of mainstream media and an integral player of many organization's...

  6. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    With evolving features and functionality, as well as situational needs to consider, there are many unique differences in user behavior by device that can provide marketers with insights on not only the when and where – but how consumers use...