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Online Consumers Consumer Electronics

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  1. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    TVs, home electronics, or gaming). The climbing popularity of consumer showrooming – checking prices and product information while shopping in stores, not to be mistaken with retail showrooming – the showcasing of products with the intent to drive...

  2. Retail Paid Search Competition Heats Up with New Entrants

    Apparel & Fashion was the second largest sub-category (to Consumer Electronics) in terms of the total number of active advertisers in 2012 and it was easily the most dynamic sub-category, with one quarter of the advertisers in 2012 not appearing...

  3. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    Q: Where does a publisher who is considering the Google Catalog platform look to find the breakdown of visits (or percentage of visits) by category to see if people are really using Google Catalogs for to shop for more guy type stuff such as...

  4. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    Consumer Electronics Association If enacted, S.968 - Protect IP Act (PIPA) and HR.3261, The Stop Online Piracy Act (SOPA), would negatively affect all Internet-based businesses, traditional businesses that have Internet presences or divisions...

  5. Digital Marketers Need to Work on Elevator Pitch for Holiday Season

    The top-performing online product categories were Books & Magazines (excluding digital downloads), Computers/Peripherals/PDAs, Computer Software (excluding PC Games) and Consumer Electronics, indicating a higher willingness of consumers to spend...

  6. Study: Social Media's Hot, Entertainment's Not

    Those services included searches for airline tickets and price comparisons for consumer electronics. Who they are and what they mean for next-generation online advertising," released by Netpop Research finds a rise in the amount of time consumers...