With roughly 50 percent of ads never have an opportunity to be seen by a consumer, it's easy to understand why. When campaigns are evaluated on a served impression basis, the reported lift metrics are diluted by all of the impressions that were...
Which can be a concern for marketing because the attention from consumers is shrinking. A good experience for a consumer can change brand preference. Mobile marketing is bringing consumers and marketers closer to that dream.
When using a hyperlink to lead to a disclosure, make the link obvious; label the hyperlink appropriately to convey the importance, nature, and relevance of the information it leads to; use hyperlink styles consistently, so consumers know when a...
While it may come as no surprise to many of you, there are a variety of trends that point towards a coming avalanche of mobile influence and spending as consumer behavior, marketers, and technology converge to create a perfect shopping storm.
Consumers increasingly rely on online alerts, ads and reviews to inform their buying decisions and advertisers are looking to keep ahead, especially during the critical holiday season. Cyber Monday saw Digital Content Retailers are not only...
Consumers are more connected than ever; they’re reading your blog, connecting with your brand on Facebook, following you on Twitter, checking out your online reviews. To gauge the effectiveness of your social marketing efforts, you need a clear...
One of the most prevalent trends of late is the use of retargeting, which leverages cookies to target display ads to consumers based on their previous online shopping and/or searching experience. At the two extremes of the marketing funnel are...
The Electronic Freedom Foundation isn’t buying the feel-good benefits for advertisers as justification for the potential loss of consumer privacy. In light of the recent consent order with Facebook, which resulted from the complaint brought by EPIC...
Consumers have responded to this information. During the last holiday season, 75 percent of consumers said they looked for ratings and reviews prior to making a purchase. The idea that others found the product and services to be valuable helps...
Tmall.com – a business to consumer online market place eTao – a shopping search engine One question I get almost every week is, “why am I struggling so much with selling directly to consumers in China?
Purchases can often be swayed by many factors, such as the product being out of stock, a competitor offering an incentive at the point-of-purchase, the customer lacking the necessary funds (e.g.credit card not working), or members of the consumer...
In the Israeli travel market, call centres are still the primary driver for actual sales, even though consumers are still doing their research online. A company’s ability to adapt to culture, language, geography, and consumer behavior all influence...
The more specific consumers are with their search, the easier it is to determine intent. It is in this phase that consumers will continue searching for information on non-search engine properties, such as eBay, Walmart, or Amazon.
Small and medium businesses are already challenged in many ways, as they try to coax consumers through a buying cycle that may integrate online and offline marketing elements. Recent growth in mobile, in particular, points to a lot of money...
A new Google study on smartphone usage shares new data from a survey of 1,000 participants in six countries – the U.S.the UK, France, Germany, Spain, and Japan – on mobile search and consumer behavior.
I would see this as a positive for consumer packaged goods (CPG) manufacturers, and more of a challenge for the individual retail stores. Many retailers understandably cringe knowing that these last-minute coupon scoopers could be unnecessarily...
If enacted, S.968 - Protect IP Act (PIPA) and HR.3261, The Stop Online Piracy Act (SOPA), would negatively affect all Internet-based businesses, traditional businesses that have Internet presences or divisions, marketers and advertisers, and all...
Social networking and review sites played a relatively small role in toy shopping this holiday season, according to Google's Compete survey: 23 percent of shoppers used social networking and consumer review sites, compared to 58 percent using...
Looking forward to the balance of the season, it will be very important to continue to monitor the trend in consumer spending to determine the degree to which retailers’ heavy promotional activity at the beginning of the shopping season, and...
Major Stats Online Retailers Should Know percent of consumers plan to use more coupons this year. On average there's a 5 percent increase in consumers using coupon and deal-oriented sites like Dealnews, social networking sites like Facebook, and...
