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  1. 4 Pitfalls to Avoid Heading Into the Holidays

    The consumer barometer tool from Google can be one tool to help you understand how consumers interact with the mobile channel to make purchase decisions. Shop.org is forecasting digital to growing 8 to 11 percent given the growth of mobile and...

  2. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    The better the user experience, the more chance of the consumer staying on the page, browsing, and buying. When a consumer clicks on a retailers' PPC campaign, they want to be directed to a landing page where they can clearly see the seasonal...

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    By analyzing consumer activity and re-architecting site content in real-time you can reflect a consumer's true interests. From an organic search standpoint, displaying relevant content related to page content provides more products to a specific...

  4. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Marketers need to be the bees of online advertising – swarming to the data of our campaigns, looking for signals that drive consumer activity, taking the standout signals from one channel and understanding how to apply those to another.

  5. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    Even government shutdowns can't put a damper on the consumer's plot to shop this holiday season. For consumers with kids, Experian showed trending toy searches that included "skylanders swap force," "rubber band bracelets," and "crazy cart" (all of...

  6. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Know me: How do you align your expectations with consumers if they're spending time in all of these online channels? It's a simple way to use SMS in a timely fashion and make it easy for the consumer to engage so you can begin that journey from an...

  7. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    With roughly 50 percent of ads never have an opportunity to be seen by a consumer, it's easy to understand why. When campaigns are evaluated on a served impression basis, the reported lift metrics are diluted by all of the impressions that were...

  8. FTC Tightens Online Disclosure Requirements

    When using a hyperlink to lead to a disclosure, make the link obvious; label the hyperlink appropriately to convey the importance, nature, and relevance of the information it leads to; use hyperlink styles consistently, so consumers know when a...

  9. For the 18th Time, Social Media Marketing Doesn’t Suck: How Twitter Drives Online Sales

    Consumers are more connected than ever; they’re reading your blog, connecting with your brand on Facebook, following you on Twitter, checking out your online reviews. To gauge the effectiveness of your social marketing efforts, you need a clear...

  10. How the 'Digital Endcap' Can Help Improve Online Retailers’ Bottom Lines

    One of the most prevalent trends of late is the use of retargeting, which leverages cookies to target display ads to consumers based on their previous online shopping and/or searching experience. At the two extremes of the marketing funnel are...

  11. Facebook-Datalogix Partnership to Track Offline Purchases by 100 Million+ Households

    The Electronic Freedom Foundation isn’t buying the feel-good benefits for advertisers as justification for the potential loss of consumer privacy. In light of the recent consent order with Facebook, which resulted from the complaint brought by EPIC...

  12. Google Pushes Freshness With AdWords Seller Ratings Extension Change

    The idea that others found the product and services to be valuable helps create a sense of comfort for the consumer. Consumers have responded to this information. During the last holiday season, 75 percent of consumers said they looked for ratings...

  13. Taobao SEO: A Guide to One of the World's Largest Consumer Marketplaces

    Tmall.com – a business to consumer online marketplace eTao – a shopping search engine Taobao Marketplace – a consumer to consumer platform similar to craigslist/ebay auctions Sellers participating in Taobao’s Consumer Protection Agreement