When campaigns are evaluated on a served impression basis, the reported lift metrics are diluted by all of the impressions that were delivered but never seen and therefore had no ability to influence consumer behavior.
In a new study, “Mobile In-Store Research: How in-store shoppers are using mobile devices,” Google showcases consumer behavior while they shop. This aligns nicely with all the data we’ve been seeing lately on how mobile drives user behavior online.
Yahoo also shared its data for last year's Mother's Day to put spend and shopping behavior in perspective. Consumer spending is forecast to be up 11 percent this year for Mother's Day, showing an average of $168.94 spent in celebration.
Please note that each profile isn't mutually exclusive – many shoppers can exhibit behavior of multiple profiles, which is why gathering data across devices, channels and sessions is imperative to predicting what will be the most relevant content...
In a post on the YouTube Blog, Kyncl said this new data on Gen C "underscores a shift in consumer behavior, and now, Nielsen has further amplified this point by concluding that YouTube reaches more U.S.adults ages 18-34 than any cable network.
A growing number of consumers today are spending their time watching exactly what they want when they want it, which translates to a higher level of consumer engagement and a better environment for marketers to land their message.
It takes an enormous amount of data to analyze and act on web-wide consumer behavior, alternative consumer product descriptors, and search optimization best practices. Consumers are spending less time on traditional search engines and more time on...
This bears out what many of us know already by observing our own behavior, and that of friends and colleagues. Smartphones might not be used to complete transactions, and might only employed when we start research, but it's a vital part of many...
Businesses will need to understand their customers’ behavior across channels. The amount of information and the fragmentation of online consumer channels will continue to grow exponentially and people will exert more power over how they express...
Big data spans across all digital channels from data exchanges, networks, consumer and user behavior. Learn More percent of tech consumers use social media Organizations are branding and structuring around content and data (their connected...
While it may come as no surprise to many of you, there are a variety of trends that point towards a coming avalanche of mobile influence and spending as consumer behavior, marketers, and technology converge to create a perfect shopping storm.
Midnight purchasing behavior was 12.5 percent below Black Friday's post offline shopping sprees. Consumers increasingly rely on online alerts, ads and reviews to inform their buying decisions and advertisers are looking to keep ahead, especially...
All of these doomsday articles proclaiming the death of Twitter as a marketing channel miss a very simple point: the lack of conversions shown in analytics programs by people who came directly from Twitter doesn’t mean Twitter interactions with...
With 100 million visitors a month and the richest data on consumer purchase behavior of anyone on the web, who can blame them? One of the most prevalent trends of late is the use of retargeting, which leverages cookies to target display ads to...
Consumer behavior studies show that approaching international shoppers can increase the conversion rate up to 40 percent. If initiatives to optimize consumer-facing opportunities are offered in English only, site owners will miss the opportunity to...
This is a common behavior that many westerners do not realize. However, since search behavior is different in China, it's often a forgotten, yet critical link in an overall Chinese search strategy – and, according to Taobao, they are a “shopping...
The bad son resents his parents for giving his brother more attention, so his behavior becomes even worse. So, the majority of their battery revenue is generated by Best Buy’s Geek Squad service, who replace batteries for the consumers who cannot...
A company’s ability to adapt to culture, language, geography, and consumer behavior all influence whether their foray into a new market will prove a profitable move. User behavior in Russia, for example, is so different than what American and...
ComScore’s Search Evangelist Eli Goodman said in the report that the shifts in consumer search behavior have opened up opportunities for publishers to add value to their inventory, and for marketers (retailers, e-commerce sites, large brand...
It is for these reasons that early indications show tablet user behavior tends to mimic that of desktop over the always connected, pocket-sized smartphone. As we learn more about user behavior regarding mobile search, it will allow advertisers to...
