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  1. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    However, search marketers should also be mindful that a consumer clicking on the first ad he or she sees doesn't constitute the totality of shopping behavior on the search engines. This behavior raises an important question: are searchers more...

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    This allows targeting customers based on their behavior such as the apps they use, frequency of use, and in-app purchases. Measuring conversions with the constantly connected consumer is challenging and complicated.

  3. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    Placeable said marketers are outpacing consumer behavior or desires: The study also compared marketers’ behaviors against the average consumer to see how they compared. Even when the business listing is incorrect in directories like Yelp, nearly a...

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    The criteria can be designed in almost any way imaginable: website behavior, actions, stage of the buying process, content interests, etc. Using Monetate and leveraging past purchase behavior for customers with accounts, the retailer was able to...

  5. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    These ads are a great example of understanding user behavior in the use of search. Let this be the first (but not the last) time that a consumer knows and engages with your brand. Let this be the beginning of a beautiful and fruitful consumer brand...

  6. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    And then you can start to also introduce the concept of targeted display ads based on her past behavior. Device matters and behavior varies. Device Matters and Behavior Varies Know me: How do you align your expectations with consumers if they're...

  7. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    If the data shows that paths including exposure in both display and search account for a large portion of your conversions, you can modify your messaging in accordance with consumer behavior. And since you shouldn't be optimizing campaigns for...

  8. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    With evolving features and functionality, as well as situational needs to consider, there are many unique differences in user behavior by device that can provide marketers with insights on not only the when and where – but how consumers use...

  9. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    When campaigns are evaluated on a served impression basis, the reported lift metrics are diluted by all of the impressions that were delivered but never seen and therefore had no ability to influence consumer behavior.