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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Consumers are typically looking to solve problems with apps, so Google will look at information from Google Play that results in the most installations and suggest keywords to advertisers to gain the most app installations.

  2. FTC Workshop 'Blurred Lines: Advertising or Content?' to Examine Native Ads

    Advertorials, after all, are nothing new; it’s just that the ability to deceive and confuse consumers online is much greater. The FTC has invited online publishers, advertisers, consumer advocates, academics and lawyers to better understand how...

  3. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Leverage user-level data to remarket to consumers across channels. Tapping into a fan, follower, or influencer network can exponentially grow a brand’s reach and exposure. Marketers need to be the bees of online advertising – swarming to the data...

  4. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    Regardless of the size of your advertising budget, it's a challenge to reach consumers in a technology-driven, multimedia world, but Google has found a unique and effective way to place one's message before an increasingly mobile and fluid market.

  5. Ad & Marketing Execs See Facebook, LinkedIn, Google+ Investments Increasing [Survey]

    And this study shows that of tech consumers specifically, 95 percent are on social. For example, studies like this one show 90 percent of affluent consumers use social media. Being a part of Google’s social network has bigger implications to search...

  6. Retail Paid Search Competition Heats Up with New Entrants

    Perhaps just as important is the need to build awareness and preference among those consumers so as to benefit from shopping consideration and loyalty. Retailers spent more than $2.3 billion on paid search advertising with Google AdWords and the...

  7. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Getting the most out of Twitter without Twitter getting the most out of you is a daily challenge for consumers, journalists, media and brands small and large. Since 2010, the number of people who follow a brand or business on a social media network...

  8. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    With evolving features and functionality, as well as situational needs to consider, there are many unique differences in user behavior by device that can provide marketers with insights on not only the when and where – but how consumers use...