SEO News

Online Consumers

RSS
  1. 4 Pitfalls to Avoid Heading Into the Holidays

    So now that the plans are set and the consumers are ready to buy, I wanted to provide four pitfalls that seem to occur every year and offer some thoughts on how to best avoid them or deal with them as they occur.

  2. Secret Sauce LoMo Tips for More PPC Sales

    Here’s a staggering statistic: 73 percent of U.S.consumers prefer to use their phone to search for local information. The more information you give Google, the more they can share with online shoppers and searchers.

  3. Search Engine Marketing Checklist for Hotel Marketers

    There are four key channels consumers use when searching for and booking hotels online. These four major online channelsare: Search engines Comparison websites Hotel booking engine websites Hotel chain/brand websites

  4. Know Your Platforms: AdWords vs. AdWords Express

    Smart businesses know that in order to reach consumers these days, many of them need online advertising. AdWords: If you’ve got the time to manage online campaigns – ideally an extra five to 15 hours per week minimum – then AdWords might be for you.

  5. Cross-Device Measurement: Believe the Hype

    As multi-device consumption becomes the standard for consumers, marketers need to clearly understand mobile measurement and the analytics available to stay ahead of the curve. Identifying consumers on desktop versus tablets versus smartphones and...

  6. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    Forty-nine percent of consumers in the U.K.leverage organic search as the main point of entry to e-commerce shopping sites, but only 35 percent of online retailers in the U.K.believe consumers find their website through the organic channel.

  7. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Its peak performance is in July, followed by April - a time where most would believe that consumers are still thinking about how full they were from eating at the last Christmas period, let alone thinking about next Christmas' gifts already.