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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Its peak performance is in July, followed by April - a time where most would believe that consumers are still thinking about how full they were from eating at the last Christmas period, let alone thinking about next Christmas' gifts already.

  2. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    According to Nielson and Yelp's own reporting, 98 percent of consumers who visit businesses they find on Yelp make a purchase. Nielson further estimates that 44 percent of consumers surveyed use Yelp and that Yelp is considered almost one and a...

  3. Marin Software Adds Support for Russia's Largest Search Engine

    According to data published in 2013 by Morgan Stanley, Yandex is used by 61 percent of regular online consumers with 40 percent of commercial searches starting with Yandex. Marin says advertisers can leverage its platform to gain a better...

  4. Google Dorking: Feds Warn Against Malicious Cyber Actors

    Webmasters or consumers simply searching for specific information are not doing anything wrong. Try to avoid publishing sensitive information online. The Department of Homeland Security, the FBI, and the National Counterterrorism Center have issued...

  5. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Challenges arise in tracking consumers into the offline world as cookies break down as a reliable form of targeting; however, new capabilities have made it possible to begin to close this gap. Remarketing Lists for Search Ads (RLSA): Google RLSA...

  6. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Resources: One of the best things you can do to market your financial institute is to develop resources on finance that your consumers would seek out. An infographic on how consumers are saving money and investing in their future.

  7. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    What Are Consumers Doing on Mobile? How do consumers use mobile devices to access the Web? If you imagine that the mobile usage is merely a reflection of consumers logging onto social media, checking email or conducting search, or shopping, think...