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  1. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    Lastly, this new search feature will likely be utilized by consumers for ecommerce sites. Or, when searching for a new apartment that is listed online, Sibir will notify users whether the apartment's interior photos shown are actually the photos of...

  2. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Even though consumers may not always be receptive to back-to-school marketing so "early" in the summer, PM Digital suggests exploring messaging that aligns with that mindset, like L.L. Approximately 48 percent start shopping online in preparation...

  3. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    One could argue that the discussion around Net Neutrality has been designed to be so boring and complex that ordinary consumers and entrepreneurs tune it out. It would allow also provide broadband providers a framework that would enable them to...

  4. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    Up to 60 percent of consumers used mobile exclusively to make a purchase decision in the categories of telecom, restaurants, auto, and entertainment, according to the latest research from xAd and Telmetrics in the third annual Mobile Path-to...

  5. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    We all know that consumers, more often than not, will click on the top ad above or to the right of the organic results. This should probably come as no surprise considering the high number of "touches" many online shoppers make before eventually...

  6. Google Reveals What New & Expectant Parents Search For

    For example, online retailer Magic Beans uses Google Product Listing Ads to reach consumers shopping for baby products on their mobile phones. But Millennial dads actually did the most searches overall, so don't discount them as consumers," the...

  7. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    Consumers said they would buy in the store versus online if they: New Google research says that 50 percent of mobile users are most likely to visit after conducting a local search, while 34 percent of consumers on tablets or computers will go to a...

  8. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    When asked to describe the computer shopping experience, consumers used words such as fast, trustworthy, and uncomplicated," the report said. Until retailers can instill more confidence in the mobile purchase process, consumers may be content with...

  9. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Consumers are typically looking to solve problems with apps, so Google will look at information from Google Play that results in the most installations and suggest keywords to advertisers to gain the most app installations.

  10. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    Perhaps best known as the sister of Facebook founder Mark, Zuckerberg spoke about her experiences in the world of technology, her journey through entrepreneurship, and the new media trends that are affecting the lives of consumers today, including...

  11. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    Even when the business listing is incorrect in directories like Yelp, nearly a third of consumers say they blame the brand. Another 39 percent of marketers used their smartphones to look up locations on the way, versus 22 percent of consumers.

  12. Influence the Influencers: The Magic of Co-Created Social Content

    Consumers seek out trusted expert content when considering a purchase. This was the topic of a ClickZ Live New York session last week featuring Lee Odden, CEO of TopRank Online Marketing. The biggest barrier to effective content marketing is just...