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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    Perhaps best known as the sister of Facebook founder Mark, Zuckerberg spoke about her experiences in the world of technology, her journey through entrepreneurship, and the new media trends that are affecting the lives of consumers today, including...

  2. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    Even when the business listing is incorrect in directories like Yelp, nearly a third of consumers say they blame the brand. Another 39 percent of marketers used their smartphones to look up locations on the way, versus 22 percent of consumers.

  3. Influence the Influencers: The Magic of Co-Created Social Content

    Consumers seek out trusted expert content when considering a purchase. This was the topic of a ClickZ Live New York session last week featuring Lee Odden, CEO of TopRank Online Marketing. The biggest barrier to effective content marketing is just...

  4. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Ninety-seven percent of consumers do online research when making purchasing decisions, so what they find could impact your bottom line, either positively or negatively. Eighty-seven percent of consumers tie the reputation of the CEO to reputation...

  5. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    Randi Zuckerberg's Top 10 New Media Trends Shaping the Lives of Modern Consumers She also created Dotcomplicated.co – an online community and newsletter to help families keep digital at bay and has also authored a book ("Dot Complicated: Untangling...

  6. 3 Non-SEO Tips for Small Businesses Scared of Google Penalties

    Contrary to popular belief, consumers enjoy getting targeted emails and ads. Small businesses are still struggling to find their place in online marketing. Google has been making lots of noise of late, penalizing guest blogging network MyBlogGuest...

  7. How Personalizing Websites With Dynamic Content Increases Engagement

    One example is Visual Website Optimizer (starting at $49 per month), which provides a simple line of code that allows you to target consumers based on multiple variables and deliver dynamic content. A multi-brand women's online retailer determined...

  8. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    The new Animoto Online and Mobile Video Study surveyed 1,000 U.S.consumers and revealed that nearly three-quarters (73 percent) of respondents are more likely to purchase a product or service if they can watch a video explaining it beforehand.

  9. Auto, Health & Life Most Competitive in Insurance Search Marketing [Study]

    Social comes into play when people are looking to buy insurance, "especially for younger consumers," said Kenshoo. Which subsets of insurance spent the most in online advertising? The spotlight is on the insurance industry – including digital...