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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    The company did not start out knowing substantially more than most other businesses starting their efforts online, but because it was willing to think ahead, develop data-driven technologies and push the boundaries of how best to do business on...

  2. Pick Up on Current Events for Link Building

    Everybody will be talking about you, online and offline. By focusing on events bound to happen but without a fixed date, you can outsmart the competition. Giving your website an active role in current events is a lot more efficient than creating...

  3. Influence the Influencers: The Magic of Co-Created Social Content

    This was the topic of a ClickZ Live New York session last week featuring Lee Odden, CEO of TopRank Online Marketing. The biggest barrier to effective content marketing is just cutting through all of the noise online.

  4. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    The new Animoto Online and Mobile Video Study surveyed 1,000 U.S.consumers and revealed that nearly three-quarters (73 percent) of respondents are more likely to purchase a product or service if they can watch a video explaining it beforehand.

  5. Auto, Health & Life Most Competitive in Insurance Search Marketing [Study]

    Which subsets of insurance spent the most in online advertising? Insurance has considerable competition around product categories and price, which can push the balance of brandand non-brand keyword volume more heavily towards non-brand," Kenshoo...

  6. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    With competition so extreme, every advantage mattered. While their competition was bidding $40 all day, these marketers used a base bid of $30, but hit $50 in the morning during their best times and $30 in the evening when conversion rates were lower.