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  1. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    But if you have the time and the resources for it, jump into LinkedIn communities or run a Google+ community on finance topics. My favorite example of this is how American Express targets entrepreneurs and small business owners through their online...

  2. Evaluate Your Surrounding Community to Spark Fresh Ideas

    Sure, some of them are probably connected to direct competitors that offer similar services to ours, but most likely they are also part of the communities surrounding Amazon, eBay, and tons of other brands that offer online shopping.