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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    If you write a guest post about "Challenges facing single brand retailers online" on a leading e-commerce blog like Smarter Commerce, a reference back to your website using anchor texts like, "great eyewear," or, "cheap glasses," would stick out...

  2. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    New processes and tools are evolving everyday in the fast-paced world of e-commerce and this is one tool you should definitely add to your website analysis toolkit. Proactive UX design processes raise conversion rates much more than reactions to...

  3. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    M-commerce has reached a record high percentage of total online spending in three of the last fourth quarters of the fiscal year. ComScore agrees the trend is apparent, predicting mobile commerce, or M-commerce, will far surpass 2012's tally:

  4. Ecommerce Title Tags: Top 5 Ways to Increase Clicks

    Based on title tags alone, it seems that the first steps of commerce are beginning to take place right within the search engine result page. Offering free shipping has increasingly become necessary for all ecommerce businesses; consumer have now...

  5. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    They could start with low-hanging fruit like the associations they are members of, the local chamber of commerce, and other organizations they have relationships with. Since relevant and powerful links increase SEO strength, it’s important to...

  6. Google as Your Identity Provider: Where Are We Now?

    Launch of NSTIC at US Chamber of Commerce Meeting (long but important) The other claim to fame for the NSTIC, the big sale, is that you will be anonymous to the sites you visit. The NSTIC (National Strategies for Trusted Identities in Cyberspace...