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  1. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    They could start with low-hanging fruit like the associations they are members of, the local chamber of commerce, and other organizations they have relationships with. Since relevant and powerful links increase SEO strength, it’s important to...

  2. Google as Your Identity Provider: Where Are We Now?

    Launch of NSTIC at US Chamber of Commerce Meeting (long but important) The other claim to fame for the NSTIC, the big sale, is that you will be anonymous to the sites you visit. The NSTIC (National Strategies for Trusted Identities in Cyberspace...

  3. Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day

    Research and e-commerce companies give us a glimpse at the greater picture, though they do so through analysis of the data to which they have access. Online traffic on Cyber Monday increased 11 percent YoY, as the top 500 retail sites received more...

  4. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Social commerce revenue could reach $30 billion by 2015, say analysts from SocialMediadd. Why are spammers and malware authors clicking on Facebook ads that appear around the site to Like sites, rather than using the Facebook search function, where...

  5. Google’s Matt Cutts Talks Infographics, Differentiation & More SEO Topics

    Specific to e-commerce and aggregator sites, Cutts said, “They need to ask themselves what really is their value add? Google would seek to detect that there is no real differentiation between these results and show only one of them so we could...

  6. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    Social Commerce: Integrate an element of social commerce where you can so people can see what their peers, or how many others may have bought the same item. Below are my list of favorites to do just that in different niches and with various kinds...